Digital Analyst

Colgate-Palmolive; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A consumer goods company is seeking a Digital Analyst to enhance brand visibility and drive online sales through effective digital strategies. This role includes managing digital content, community engagement, and performance analysis. The ideal candidate has a Bachelor's degree and at least one year of digital marketing experience, is a native Spanish speaker, and is proficient in English. Experience with web analytics tools is a plus, and openness to travel is required.

Formación

• At least 1 year of experience in digital marketing.
• Knowledge of Community Management strategies and Digital PR.
• Native Spanish speaker with advanced English proficiency.

Responsabilidades

• Collaborate on and execute the digital strategy.
• Own the full lifecycle of content creation.
• Manage social media platforms and audience loyalty.
• Lead planning and launch of digital campaigns.
• Implement promotional strategies to drive e-commerce sales.
• Monitor performance and analyze results for strategy adjustments.

Conocimientos

Social media management

Analytical skills

Excellent communication

Teamwork

Educación

Bachelor's Degree

Herramientas

Google Analytics

Data Studio

Descripción del empleo

Overview

The Digital Analyst will play a key role in the brand's digital strategy. This position will combine digital data analysis, e-commerce optimization, and brand image management across online channels. Additionally, it will be responsible for managing digital communication, including Community Management and Digital Public Relations, ensuring message consistency for the brand across all digital touchpoints.

This role will have a comprehensive approach to driving online sales, enhancing brand visibility, and strengthening the relationship with the digital community.

Responsibilities

• Digital Strategy & Planning: Collaborate on and execute the short- and long-term digital strategy for the brand, ensuring alignment with business objectives and market trends.
• End-to-End Content Ownership: Own the full lifecycle of content, from researching digital trends and drafting persuasive copy to creating monthly content grids, scheduling posts, and getting manager approval.
• Community & Influencer Management: Act as the voice of the brand, managing social media platforms, building audience loyalty, sourcing and collaborating with influencers, and ensuring continuous, timely responses to all customer inquiries.
• Campaign & Event Execution: Lead the strategic planning, creative development (with the design team), and launch of all digital campaigns. This includes managing real-time content capture and publication for influencer events.
• E-commerce & Sales Optimization: Implement and evaluate promotional strategies (like GWP) to drive sales and loyalty across e-retailers. Monitor and update all digital assets (images, descriptions) to guarantee brand consistency and accuracy on client e-commerce sites and the Store Locator.
• Performance Analysis: Continuously monitor post-performance and conduct monthly results analysis across all digital actions and campaigns to provide data-driven recommendations for strategy adjustments.

Requirements

• Completed Bachelor's Degree
• At least 1 year of experience in digital marketing
• Knowledge of Community Management strategies and Digital Public Relations (PR)
• Experience in managing digital content and marketplaces.
• Native spanish speaker, advanced proficiency in English (both written and spoken), French is a plus
• Open to travelling nationally

Preferred Qualifications

• Experience in digital analysis, e-commerce, and/or digital marketing.
• Knowledge of web analytics tools (Google Analytics, Data Studio, etc.).
• Experience in managing digital content and marketplaces.

Skills

• Familiarity with social media management platforms and marketing automation tools.
• Analytical skills and results-oriented.
• Excellent communication and writing skills.
• Teamwork and project management.