Cultural Experiences Marketing Lead

Hyatt Hotels Corporation; Ciudad de México; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

The Standard, Mexico City is seeking a Marketing Experience Manager to shape the hotel’s presence in the city and the world. You’ll create campaigns, cultural programming, partnerships, content, events, and experiences that feel authentic, unexpected, and impossible to replicate anywhere else.

You’ll work closely with the Marketing & Culture Director and teams across the hotel to bring ambitious ideas to life—beautifully, thoughtfully, and with enough operational rigor to make sure nothing falls

Formación

• At least five years of experience in marketing, culture, lifestyle hospitality, entertainment, events, creative production, content, or a related field.
• A proven ability to lead complex creative projects from idea to execution.
• Strong experience creating proposals, briefs, presentations, timelines, budgets, reports, and other things that keep good ideas moving.
• A real understanding of Mexico City’s creative and cultural landscape—and the curiosity to keep discovering it.
• The ability to build sincere, lasting relationships beyond the usual contact list.
• Excellent written and verbal communication skills in Spanish, plus professional fluency in English.
• Cultural intelligence, editorial judgment, and the ability to recognize the difference between what is merely popular and what is genuinely relevant.
• A degree in Marketing, Communications, Hospitality, Cultural Management, Production, or a related field—or an equally compelling combination of experience and instinct.
• Strong organizational skills and the ability to manage several moving parts without losing the plot.
• Commercial awareness and an understanding that culture can drive demand, reputation, content, relationships, and business.
• Good taste, sound judgment, discretion, and a point of view.
• A proactive, collaborative, and solution-oriented approach.
• Calmness, adaptability, and a sense of humor in a fast-moving pre-opening environment.

Responsabilidades

• Build genuine relationships with artists, musicians, designers, institutions, brands, creative spaces, and communities that matter.
• Keep a close eye on what’s happening across Mexico City’s art, music, design, fashion, film, food, and nightlife scenes.
• Execute the hotel’s cultural and experiential calendar, connecting meaningful ideas with brand and business goals.
• Lead projects from the first scribble on a page through the final guest experience, including concepts, proposals, budgets, timelines, production, operations, and postmortems.
• Turn ambitious ideas into clear briefs that agencies, creatives, talent, partners, and vendors can actually bring to life.
• Coordinate internal teams and external collaborators, keeping scope, contracts, deliverables, timelines, quality, and expectations on track.
• Design and produce events, activations, partnerships, and experiences for guests, residents, local audiences, and curious passersby.
• Curate experiences within the hotel that support The Standard, Mexico City’s cultural point of view.
• Manage project budgets, quotations, purchase orders, contracts, invoices, and reconciliations with care and precision.
• Keep the department’s calendar moving, anticipating dependencies, approvals, risks, and the occasional plot twist.
• Identify emerging talent, unexpected collaborators, and opportunities before they become obvious—or overexposed.
• Measure what matters, from reach and engagement to attendance, traffic, conversion, partnership value, demand generation, and budget performance.
• Prepare clear reports and postmortems that capture results, learnings, and what we should do next time.
• Protect the brand while giving it room to breathe, evolve, and surprise people.
• Be available for key experiences outside regular working hours, including some evenings and weekends.

Conocimientos

Marketing strategy

Event production

Campaign management

Partnership development

Content creation

Educación

Bachelor's in Marketing or related field

Descripción del empleo

The Standard, Mexico City is seeking a Marketing Experience Manager to shape the hotel’s presence in the city and the world. You’ll create campaigns, cultural programming, partnerships, content, events, and experiences that feel authentic, unexpected, and impossible to replicate anywhere else.

You’ll work closely with the Marketing & Culture Director and teams across the hotel to bring ambitious ideas to life—beautifully, thoughtfully, and with enough operational rigor to make sure nothing falls