CRM Analyst

Didi; Ciudad de México; Híbrido; MXN 366,000 - 550,000; Jornada completa

Descripción de la vacante

A leading mobility technology platform is seeking a CRM Analyst in Mexico City. The role focuses on driving user growth through data analysis, optimizing conversion metrics, and customer acquisition strategies. Candidates should have at least 1 year of relevant experience and strong English communication skills. The company offers a hybrid work environment and values innovation, collaboration, and integrity.

Formación

• Must have at least 1 years of experience in a similar job.
• Preferred: Experience in growth operations or the credit/lending industry.

Responsabilidades

• Contribute to customer acquisition for the loan business by improving conversion metrics for new users.
• Execute campaigns according to business needs.
• Explore new ways to reach out to customers by keeping a stable cost.
• Analyze and optimize the user communication flow to deliver the best user experience.

Conocimientos

Strong written and verbal English communication skills

Attention to detail

Strong logical thinking

Effective communication and coordination skills

Resilience under pressure

Willingness to learn

Descripción del empleo

CRM Analyst

Mexico City - Mexico

Operation & Strategy - Fintech Regular

#LI-Hybrid

About the company

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

About the team/role

Be part of a credit business team at DiDi, by converting users through in-app & external channels. Drive user growth through data analysis, funnel building, and A/B testing to explore acquisition channels both inside and outside the app and optimize the conversion journey, as well as the customer acquisition cost.

In this role, you'll be...

• Contribute to customer acquisition for the loan business by improving conversion metrics for new users.
• Execute campaigns according to business needs.
• Explore new ways to reach out to customers by keeping a stable cost.
• Analyze and optimize the user communication flow to deliver the best user experience.

We're eager to be in touch because you have...

• Must have: Strong written and verbal English communication skills; capable of using English as a working language. (Experience with overseas business, multinational companies, or international exposure is a plus.
• Must have: Patience, attention to detail, a strong sense of responsibility, and an ownership mindset.
• Must have: Strong logical thinking, resilience under pressure, effective communication and coordination skills, and a strong willingness to learn.
• Must have: At least 1 years of experience in a similar job.
• Preferred: Experience in growth operations or the credit/lending industry.

You’ll love working at DiDi because...

We create user value. We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.

We are data-driven. We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

Win-win Collaboration. Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity. Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

Growth. We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Diversity and Inclusion. Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams

At DiDi, we believe that our differences are our biggest source of strength. That’s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.