Creative Strategist

GrowthPair; Ciudad de México; Remote; MXN 1,304,000 - 1,862,000; Full time

Benefits offered by this job

Health insurance stipend

WFH stipend

Education stipend

Co-working membership

Training modules access

Annual performance review

10 PTO days per year

Job summary

GrowthPair is seeking an AI-native Creative Strategist to own the creative-to-performance loop across paid social and paid media. You will analyze performance data, identify winning angles, and guide the next round of ad creative across Meta, TikTok, and Google using AI-driven workflows.

You will collaborate with performance marketers, designers, and video editors, writing briefs, producing hooks and copy, and scaling high-volume creative output while staying aligned with platform best practices

Qualifications

• 3+ years experience in creative strategy, paid social, or performance roles.
• Ability to analyze campaign data and translate insights into creative direction.
• Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads.
• Strong ad copywriting across platforms.
• Proficiency in Canva or Figma for static ad production.
• Basic video editing (CapCut, Premiere or equivalent).
• Daily use of AI tools for creative production.
• Ability to produce high volumes of creative output (20–50 variations per week) using AI workflows.
• Experience writing creative briefs and managing feedback loops.
• Understanding of creative testing methodologies and performance metrics.
• Availability to work during US hours (PT/ET).

Responsibilities

• Analyze paid media performance data to identify winning creative patterns.
• Develop and manage a structured creative testing framework.
• Write creative briefs informed by data that designers and video editors can execute on.
• Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google.
• Create static ad concepts in Canva or Figma and edit UGC and short-form video.
• Run 20-50 creative variations per week using AI-accelerated production workflows.
• Use AI tools daily for copy iteration, concept mockups, and competitive research.
• Build and maintain custom AI workflows, including prompt templates for ad copy by platform.
• Collaborate with performance marketers, designers, and video editors.
• Stay current on platform-specific creative best practices.

Skills

Creative strategy

Data analysis

Copywriting

AI tools usage

Team collaboration

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Canva

Figma

CapCut

Premiere

Job description

We are seeking an AI-native Creative Strategist to own the creative-to-performance loop across paid social and paid media. This role sits between data and creative output, analyzing what's working, identifying winning angles, and directing the next round of ad creative. You'll work across Meta, TikTok, and Google, using AI tools to produce at 3-5x the speed of a traditional creative team.

Key Responsibilities

• Analyze paid media performance data to identify winning creative patterns.
• Develop and manage a structured creative testing framework.
• Write creative briefs informed by data that designers and video editors can execute on.
• Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google.
• Create static ad concepts in Canva or Figma and edit UGC and short-form video.
• Run 20-50 creative variations per week using AI-accelerated production workflows.
• Use AI tools daily for copy iteration, concept mockups, and competitive research.
• Build and maintain custom AI workflows, including prompt templates for ad copy by platform.
• Collaborate with performance marketers, designers, and video editors.
• Stay current on platform-specific creative best practices.

Requirements

• 3+ years experience in creative strategy, paid social, or performance creative roles
• Demonstrated ability to analyze campaign data and translate insights into creative direction
• Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads
• Strong ad copywriting skills across platforms
• Proficiency in Canva or Figma for static ad production
• Basic video editing skills (CapCut, Premiere, or equivalent)
• Daily, active use of AI tools for creative production
• Demonstrated ability to produce high volumes of creative output (20-50 variations per week) using AI-accelerated workflows
• Experience writing creative briefs and managing creative feedback loops
• Strong understanding of creative testing methodologies and performance metrics
• Ability to work during U.S. work hours (PT/ET)
• Competitive USD pay
• Health insurance stipend
• WFH stipend
• Education stipend
• Co-working membership
• Training modules access
• Annual performance review
• 10 PTO days per year

We are open to full-time candidates from Latin America and the Philippines. This is an opening for future consideration with one of our amazing clients.