Creative Director

AvantStay, Inc.; México; Remote; MXN 1,385,000 - 2,216,000; Full time

Benefits offered by this job

Fully remote - work from anywhere!

Generous paid time off

Bonus eligible: 15% of base pay

Job summary

AvantStay is seeking a Creative Director to own the brand’s visual identity and narrative across properties and campaigns. You will lead a globally distributed team of designers, photographers, copywriters, and content producers, setting the bar for how AvantStay looks, sounds, and feels in every guest journey.

You will drive a social-first strategy, create assets for OTAs and direct channels, and lead seasonal campaigns from concept through delivery, leveraging AI responsibly to scale output

Qualifications

• 7+ years in creative leadership roles in luxury hospitality, travel or premium lifestyle brands.

Responsibilities

• Define and defend AvantStay's visual system, tone of voice, and storytelling standards across properties and campaigns.
• Drive a social-first content engine for Instagram, TikTok, and emerging platforms.
• Produce photography, listing copy, and merchandising assets for OTAs and direct bookings to boost conversion and RevPAR.
• Lead seasonal campaigns from concept to delivery across paid, owned, earned, and on-property.
• Build, coach, and scale a globally distributed creative team across countries and time zones.
• Deploy and govern AI-enabled creative operations to multiply output while maintaining craft.

Skills

Creative leadership

Brand strategy

Social media fluency

AI in creative workflows

Team management

Global collaboration

Job description

Who we are

AvantStay delivers world class, authentic, tech-enabled short-term rental (“STR”) group experiences targeted at the millennial generation. We are venture funded and growing rapidly in the explosive $100+ billion dollar STR industry. We deliver a customized end-to-end experience that is tailored just for groups and powered with technology at every layer.

What we are looking for

The Creative Director is the senior creative voice of AvantStay. You will own the visual and narrative identity of the brand, define how every property, channel, and campaign shows up in the world, and lead a globally distributed team of designers, photographers, videographers, copywriters, and content producers. You will be the person who sets the bar for what \"AvantStay creative\" looks, sounds, and feels like — and who holds that bar across hundreds of homes, dozens of markets, and every stage of the guest journey.

What you'll do

• Brand identity and creative vision — Evolve and defend the AvantStay visual system, tone of voice, and storytelling standards across our portfolio of single-family, multi-unit, and hotel properties.


• Social-first content engine — Drive a best-in-class social media presence on Instagram, TikTok, and emerging platforms. Our homes are the product; the feed has to feel like a trip you want to take.


• Channel & distribution marketing creative — Produce property photography, listing copy, and merchandising assets optimized for the OTAs (Airbnb, Vrbo, Booking.com, Expedia) and our direct-booking site. Creative decisions here directly move conversion and RevPAR.


• Campaign development — Lead seasonal campaigns (AvantStay Awards, retreats, holiday, destination launches) from concept through delivery across paid, owned, earned, and on-property.


• Team leadership — Build, coach, and scale a distributed creative team across multiple countries and time zones. Set quality bars, run creative reviews, and cultivate a culture where people do their best work.


• AI-enabled creative operations — Deploy generative AI (image, video, copy, editing) to multiply the output and consistency of the team without diluting craft. You'll set the playbook for how AI gets used — and where it doesn't.


• Cross-functional partnership — Work shoulder-to-shoulder with Performance Marketing, Revenue Management, Real Estate / Acquisitions, and Interior Design to make sure creative serves business outcomes.

What you'll bring

• 7+ years in creative leadership roles, with meaningful time spent in luxury hospitality, travel, or lifestyle brands (hotel groups, resort collections, DMCs, luxury OTAs, high-end short-term rental, or equivalent premium consumer).


• A portfolio of campaigns, content, and brand systems you personally shape that shows taste, range, and results.


• Deep fluency in social media as a primary brand channel


• Working command of brand management: you've stewarded a brand's visual and verbal identity across geographies, sub-brands, and franchise partners.


• Experience producing creative for channel/distribution marketing (OTAs, marketplaces, retail channels, listing optimization, merchandising).


• Comfort using AI as part of your daily workflow: image generation, video tools, copy assistance, creative ops automation.


• Demonstrated success managing a globally distributed workforce: hiring, mentoring, and running a team across multiple countries and time zones.

Logistics

• This role is only open to global candidates outside the United States


• Must be able to work US business hours (Pacific, Central, or Eastern time)


• Must have excellent written and spoken English (near-native)


• Annual base pay: $75,000-120,000 USD, depending on location & experience


• Bonus (15% of base pay)


• Fully remote - work from anywhere!


• Generous paid time off

When you join AvantStay

You’ll be doing work that matters alongside an experienced and dynamic team, transforming the way people travel and vacation. Your place within the colossal travel and real estate industries will leave you with a wealth of opportunities to feel both challenged to innovate and rewarded for your efforts. Of course, we will offer you pay and benefits, but we’re about more than that. AvantStay is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at AvantStay.