Corporates Digital Strategy & Experience, Manager

TRSS; Ciudad de México; Híbrido; MXN 80,000 - 100,000; Jornada completa

Descripción de la vacante

A leading information services firm in Mexico City seeks a Digital Strategy & Experience Manager to drive digital strategy and optimize customer experiences across platforms. This role involves owning key customer journeys, leading analytics initiatives, and collaborating with marketing to enhance customer conversion rates. Ideal candidates have SaaS/B2B experience and strong quantitative skills. Competitive benefits and a hybrid work model are offered.

Servicios

Hybrid work model

Comprehensive benefits

Career development opportunities

Flexible work arrangements

Formación

• 6–9 years in digital growth, proven impact on conversion.
• Expertise in analytics and experimentation tools.
• Strong skills in stakeholder management.

Responsabilidades

• Define digital GTM plan for transactional SKUs.
• Own key customer journeys to improve activation.
• Partner with marketing to optimize customer funnels.
• Run cohort/flow analyses to identify growth levers.

Conocimientos

SaaS/B2B digital growth

Ecommerce/digital sales

Product-led growth

Web/app analytics

Marketing automation

Strong quantitative skills

Excellent communication

Educación

BA/BS in marketing, business, analytics, or related field

Herramientas

GA4

Salesforce

Marketo

Segment

Descripción del empleo

Digital Strategy & Experience Manager

Are you passionate about the chance to bring your experience to a world-class company that is market-leading or both content and technology? If yes, we’re looking for you.

About the Role

In this opportunity as a Digital Strategy & Experience Manager, you will

• Strategy and planning
  • Define a digital GTM plan for transactional SKUs in legal, risk, and tax: channel mix, investment priorities, experimentation roadmap, and capacity planning.
  • Translate business goals into clear KPIs, dashboards, and OKRs; communicate progress and insights to Corporate leadership and cross‑functional stakeholders.
• Funnel ownership and optimization
  • Own key journeys (pricing, trials, checkout, renewal, save/cancel) and drive continuous testing (A/B/n, MVT, holdouts) to improve activation, conversion, and time‑to‑value.
  • Partner with marketing on lifecycle marketing and triggered programs (email, in‑product, chat) to progress prospects/customers through the funnel; reduce friction and abandonment.
• Sales alignment and GTM operations
  • Stand up product‑qualified lead (PQL) and sales‑assist frameworks to route high‑intent accounts to Sales with clear SLAs; refine lead/account scoring.
  • Partner with Sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces/partners, and sales.
• Personalization, data, and measurement
  • Advance first‑party data strategy and consent management; use analytics/CDP to drive segmentation and real‑time personalization across web and in‑app experiences.
  • Build performance scorecards (traffic quality, trial starts/activations, free‑to‑paid, AOV, churn, NRR) and run cohort/flow analyses to identify growth levers.
• Pricing, packaging, and offers
  • Collaborate with Commercial Excellence, Product, Finance, and Marketing on pricing/packaging experiments, promotions, and localized offers aligned to self‑serve commerce and entitlement models.
• Governance and ways of working
  • Facilitate agile rituals, quarterly planning, and post‑mortems with Digital, Product, Technology, Marketing, and Channel partners.
  • Ensure adherence to brand, legal, security, and privacy standards (e.g., GDPR/CCPA/CPRA), and support TR risk and compliance processes.

Key performance indicators (examples)

• Digital‑sourced and assisted revenue/pipeline for transactional products
• Trial start, activation, and free‑to‑paid conversion rates; time‑to‑value
• Checkout completion rate, AOV, and refund/chargeback rates
• Adoption of key features; renewal rate; save/cancel recovery rate; NRR/GRR
• Volume/quality of PQLs and sales‑assist conversions; speed‑to‑lead and SLA adherence
• CAC and payback for digital channels; experiment velocity and win rate
• Site/in‑app performance and accessibility

About You

You’re a fit for the role of Digital Strategy & Experience Manager if your background includes:

• 6–9 years in SaaS/B2B digital growth, ecommerce/digital sales, or product‑led growth; proven impact on conversion, activation, retention, and revenue.
• Hands‑on expertise with:
  • Web/app analytics and experimentation (e.g., GA4, Amplitude/Mixpanel, Optimizely/VWO).
  • Marketing automation and CRM (e.g., Marketo/HubSpot, Salesforce)
  • CDP/personalization and audience management (e.g., Segment, reverse ETL).
  • Self‑serve commerce flows (pricing pages, trials, checkout, billing/entitlements).
• Strong quantitative skills: funnel math, cohort analysis, CAC/LTV, payback, forecasting.
• Excellent communication and stakeholder management; able to influence without direct authority and align executive and field stakeholders.
• Comfortable operating as a high‑accountability individual contributor; leads through collaboration, clarity, and data.
• Nice to have: experience in information services, legal/tax, fintech, or adjacent domains; marketplace experience (e.g., cloud marketplaces).

Education

• BA/BS in marketing, business, analytics, or related field required; MBA preferred.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions. Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real‑World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here .

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More information about Thomson Reuters can be found on thomsonreuters.com.

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