Coordinador de Medios Digitales y Prensa — Impacto Online

Placements24; Región Centro; On-site; MXN 420,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Generous vacation policy

Continuous learning and development

Job summary

Placements24 in Guadalajara, Jalisco, MX is seeking a Digital Media and Press Coordinator to lead online presence, manage content, and engage with media outlets. You will drive a strategic digital communication plan and collaborate with marketing and design teams.

The ideal candidate has 4+ years in digital media, SEO/SEM knowledge, and proven content creation skills, with strong Spanish communication. Office-based role with growth opportunities.

Qualifications

• Bachelor's degree in Communications, Digital Marketing, Journalism, or related field.
• At least 4 years of digital media management, social media marketing, or online PR.
• Proven ability to create engaging and shareable content for various digital platforms.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent written and verbal communication skills in Spanish.
• Experience with social media management tools (Hootsuite, Buffer) and analytics platforms (Google Analytics).
• Demonstrated ability to build and maintain online communities.
• Experience in handling online crises or negative feedback.
• Creative thinking and problem-solving skills.
• Ability to work effectively under pressure and meet deadlines.

Responsibilities

• Develop and execute a comprehensive digital communication strategy.
• Create, curate, and manage published content across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Monitor online conversations and engage with the audience in a timely and professional manner.
• Manage the organization's website content, ensuring it is up-to-date, engaging, and SEO-optimized.
• Build and maintain relationships with online journalists, bloggers, and influencers.
• Track and analyze the performance of digital campaigns and content, providing regular reports.
• Respond to online media inquiries and manage online reputation.
• Collaborate with the marketing and design teams to ensure brand consistency.
• Stay abreast of the latest trends in digital media and social networking.

Skills

Content creation

Digital marketing

Social media strategy

Crisis management

Communication skills

Deadline-driven

Education

Bachelor's degree in Communications or related field

Tools

Hootsuite

Buffer

Google Analytics

Job description

Placements24 in Guadalajara, Jalisco, MX is seeking a Digital Media and Press Coordinator to lead online presence, manage content, and engage with media outlets. You will drive a strategic digital communication plan and collaborate with marketing and design teams.

The ideal candidate has 4+ years in digital media, SEO/SEM knowledge, and proven content creation skills, with strong Spanish communication. Office-based role with growth opportunities.