Coordinador de Marketing Deportivo en Mexicali

Placements24; Mexicali; Hybrid; MXN 180,000 - 280,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Career advancement

Job summary

Placements24 in Mexicali is seeking a creative Sports Marketing Coordinator to develop and execute campaigns for regional sports initiatives. You will enhance brand awareness, engage local audiences, and drive participation in community sports programs.

The role includes social media management, content creation, event coordination, and collaboration with local clubs and partners. A marketing or sports management background with 1–3 years of experience and strong Spanish communication are

Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, or related field.
• 1–3 years of experience in marketing, preferably in sports or leisure.
• Strong digital marketing, social media and content creation skills.
• Fluent in Spanish with excellent written and verbal communication.

Responsibilities

• Assist in developing and executing marketing plans for sports events and programs.
• Manage social media accounts and create engaging content to promote sports activities.
• Coordinate marketing materials including brochures, flyers, and digital assets.
• Liaise with media outlets and partners to secure promotional coverage.
• Track and analyze campaign performance and prepare reports.
• Support event planning, logistics, and on-site coordination.
• Conduct market research to identify trends and opportunities in sports.
• Manage relationships with local clubs, athletes and influencers.
• Assist with budget tracking and vendor management for marketing activities.
• Ensure brand consistency across channels and communications.

Skills

Digital marketing

Social media management

Content creation

Marketing analytics

Office suite

Education

Bachelor's degree in Marketing

Tools

Marketing analytics tools

Job description

About the Role

Our client is looking for a creative and strategic Sports Marketing Coordinator to join their team in Mexicali, Baja California . This role is designed to support the development and implementation of innovative marketing campaigns for sports-related initiatives and events. The successful candidate will play a key role in increasing brand awareness, engaging target audiences, and driving participation in sports activities within the region. This is a fantastic opportunity to work in a fast-paced sector and contribute to the growth of sports in Baja California . We are seeking an individual with a passion for sports and a proven track record in marketing execution.

Key Responsibilities

• Assist in developing and executing marketing plans for sports events and programs.
• Manage social media accounts and create engaging content to promote sports activities.
• Coordinate the creation of marketing materials, including brochures, flyers, and digital assets.
• Liaise with media outlets and external partners to secure promotional coverage.
• Track and analyze the effectiveness of marketing campaigns and provide reports.
• Support the planning and execution of sports events, including logistics and on-site coordination.
• Conduct market research to identify trends and opportunities in the sports sector.
• Manage relationships with local sports clubs, athletes, and influencers.
• Assist with budget tracking and vendor management for marketing activities.
• Ensure brand consistency across all marketing channels and communications.

Requirements

• Bachelor's degree in Marketing, Communications, Sports Management, or a related field.
• 1-3 years of experience in marketing, preferably within the sports or leisure industry.
• Strong understanding of digital marketing, social media platforms, and content creation.
• Excellent written and verbal communication skills in Spanish.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Knowledge of the sports market in Mexicali and Baja California is advantageous.
• Adaptability to a dynamic work environment and willingness to travel locally as needed.
• Detail-oriented with strong organizational skills.

Benefits

• This position offers a competitive salary, health insurance, paid time off, and opportunities for career advancement within the sports and leisure industry.
• You will gain valuable experience in sports marketing and event coordination.
• Our client provides a supportive team environment and encourages professional growth.
• Be part of an organization that is passionate about sports and community engagement in Mexicali .