Content Team Leader LATAM & Development Countries

inDriver; México; A distancia; MXN 1,107,000 - 1,477,000; Jornada completa

Descripción de la vacante

A leading mobility service provider is seeking an experienced Influencer Marketing Lead to drive content marketing strategies in LATAM. The ideal candidate should have over 4 years of experience in influencer marketing, with a proven track record of successful campaigns. Strong expertise in local platforms and metrics, as well as excellent communication skills, are essential. This role demands a data-driven mindset and the ability to manage complex influencer programs effectively.

Formación

• 4+ years of experience in influencer marketing, preferably in LATAM.
• English proficiency at B2+ or above.
• Ability to manage multiple campaigns and teams.

Responsabilidades

• Lead influencer marketing strategy for LATAM.
• Monitor and report on influencer marketing KPIs.
• Collaborate with internal teams for campaign execution.

Conocimientos

Influencer marketing expertise

Content strategy adaptation

Data analysis skills

Strong communication skills

Project management

Herramientas

Meta Business Suite

TikTok Creator Tools

Google Analytics

Descripción del empleo

Responsibilities

• Lead the development and execution of influencer-first content marketing strategies for LATAM, ensuring alignment with global objectives while adapting to local market dynamics and cultural nuances.
• Define influencer and content-driven themes, formats, and channels to support brand awareness, engagement, sentiment, and user acquisition across inDrive verticals (e.g., Ride Hailing, Delivery, City Services, Freight, etc.).
• Expertise and Thought Leadership
• Act as the regional subject matter expert for influencer and content marketing in LATAM, setting the benchmark for campaign authenticity, cultural relevance, and performance impact.
• Provide strategic recommendations to global and regional stakeholders based on influencer insights, campaign data, and best practices.
• Own the end-to-end influencer marketing roadmap in LATAM: from defining strategy to execution, optimization, and reporting.
• Identify, onboard, and manage partnerships with creators, KOLs, and agencies to ensure impactful collaborations across different tiers (nano, micro, macro).
• Design scalable influencer programs and activations tailored to LATAM audiences.
• Optimize influencer investments against key metrics such as Engagement Rate, CPV, CPA, CTR, Reach, VTR, and ROI/ROAS.
• Content Planning, Production, and Optimization
• Integrate influencer collaborations into broader content plans across social, digital, and paid channels.
• Oversee the localization and creative adaptation of influencer-driven assets for maximum resonance in LATAM markets.
• Maintain and prioritize the influencer and content backlog for all non–ride–hailing verticals.
• Partner with global and regional product, brand, PR, performance, and design teams to align influencer and content initiatives with business goals.
• Serve as the primary point of contact for LATAM influencer marketing needs, ensuring smooth processes and clear communication across stakeholders.
• Performance Tracking and Insights
• Monitor, analyze, and report on influencer marketing KPIs, delivering actionable insights to optimize future collaborations.
• Leverage both content and influencer data to identify trends, measure ROI, and uncover growth opportunities across LATAM markets.
• Explore new influencer formats, storytelling techniques, and platform native features (e.g., TikTok trends, Instagram Collabs, YouTube Shorts) to stay ahead of the competition.
• Drive knowledge sharing across LATAM and global teams, ensuring continuous improvement and scaling of influencer best practices.
• Manage and allocate the LATAM influencer and content marketing budget effectively, ensuring cost efficiency and measurable ROI.

Qualifications

• 4+ years of experience in influencer marketing (content marketing experience is a plus), with a proven track record of successful campaigns across LATAM.
• English proficiency: B2+
• Expertise in adapting global strategies to diverse LATAM markets and verticals.
• Experience collaborating with cross-functional teams and managing complex influencer programs or regional workstreams.
• Deep knowledge of major platforms in LATAM such as Instagram, TikTok, Facebook, YouTube, X/Twitter, and LinkedIn, including algorithms, audience behavior, and local best practices.
• Strong expertise in influencer marketing and agency collaboration: from sourcing and contract negotiation to campaign design and performance optimization.
• Solid grasp of key performance metrics: ER, CPV, CPA, CTR, VTR, ROI/ROAS.
• Ability to lead cross processes and influence stakeholders without direct line management responsibility.
• Strong organizational skills to run multiple influencer activations and campaigns simultaneously.
• Comfortable working in fast-paced, remote-first, and multicultural environments.
• Data-driven mindset with hands‑on experience using analytics and influencer tools (Meta Business Suite, TikTok Creator Tools, Google Analytics, HypeAuditor, CreatorIQ, or similar).
• Ability to transform data into actionable influencer strategies.
• Strong creative sense for storytelling, content integration, and brand narrative.
• Portuguese is a strong advantage.
• Excellent communication and presentation skills with the ability to inspire both internal stakeholders and external partners.