Content Strategy Manager (Remote Mexico) - Future Opening

Directive; Ecatepec de Morelos; A distancia; MXN 549,000 - 917,000; Jornada completa

Descripción de la vacante

A leading marketing agency is seeking a Content Strategist to manage client relationships and develop tailored marketing strategies. This remote role involves optimizing content and analytics-based decision-making to drive client success in the B2B sector. Candidates should have agency experience and a strong background in SEO and digital marketing.

Servicios

Medical, dental, and vision plans

Unlimited PTO

401(k) with company match

Annual bonus based on tenure

Wellness support through mental and physical benefits

Formación

• Proven track record of success implementing SEO principles and content strategy.
• Ability to analyze website traffic and SEO metrics using tools.
• Must have agency experience and B2B tech/SaaS experience.

Responsabilidades

• Create custom strategies and implement best practices for clients.
• Ensure strategic plans are executed using project management tools.
• Serve as the main interface between clients and the team.

Conocimientos

SEO principles

Analytical insight

Strong communication skills

Project management

Digital marketing enthusiasm

Herramientas

Google Analytics

SEMrush

Google Search Console

Ahrefs

Descripción del empleo

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

About the Role

The Content Strategist is a crucial, client‑facing role that is responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices for clients to achieve Directive’s NSMs. Use the project phase as a foundational moment for building the initial client strategy, and continually optimize and revise strategies using client goals, current campaigns, and historical performance, while adhering to Directive best practices.
  • Work closely with Associate Director when roadblocks arise that impact strategy and goal attainment.
  • Craft creative briefs and compelling content campaigns focused on ideation based on competitor and audience insights.
  • Apply best‑practice frameworks, including:
    • LTV:CAC modeling
    • Customer Generation
    • Share of SERP
    • Content Production
• Goal Setting: Use available data to set and refine client goals during the engagement. Review and approve goals with the Associate Director before presenting to the client.
  • Data sources include Google Analytics, CRM data, SEMrush reporting, and Ahrefs reporting.
  • All goals must be approved by the Associate Director before presentation to clients.
• Project Management: Ensure strategic plans are executed. Use Asana to delegate tasks to team members, content writers, designers, and clients, and monitor completion.
  • Partner with Project Managers to create, assign, and manage tasks and due dates.
  • Collaborate with content writers and designers to deliver campaigns on time and with client‑acceptable quality.
• Internal and External Communication: Serve as the main interface between clients and the team. Build relationships beyond deliverables, maintaining client standards and communicating regularly.
  • Communicate timeline expectations, goal progress, and deliverables via Slack and regular cadence between bi‑weekly meetings.
  • Report roadblocks, growth opportunities, and account changes to internal leadership.
• Reporting: Provide regular client updates on strategy progress and impact.
  • Bi‑weekly meetings to report NSM progress and ongoing deliverables.
  • Monthly reports.
  • Quarterly reports.
  • 2 bi‑annual business review presentations.

What You'll Bring

• A proven track record of success implementing SEO principles and content strategy: keyword research, on‑page optimization, and link building.
• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable client‑facing and owning relationships with key stakeholders.
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog and other crawling tools.
• Proven organisational, project, and time‑management skills.
• Genuine enthusiasm for digital marketing, SEO and content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.

Goals

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross‑sells / Referrals
  • Identify opportunities for clients to grow their business within and beyond existing service lines.
  • Examples: expand into another service line such as SEO or Paid Media; increase budget for current service lines.
  • Ask for referrals at key moments such as when a point of contact starts a new job.
• Client maintains a 5‑point CSAT score.

What We Offer

We have a set living wage at Directive.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents.

Benefits To Support The Whole Person

• Mental – Access to certified therapists through Spring Health and membership to Headspace.
• Physical – Gympass.
• Time Off – Unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end‑of‑year recharge (Closed Dec 24 – Jan 1), paid parental leave.
• Financial – Traditional and Roth 401(k) with a 3% company match.
• Bonus – Annual bonus based on tenure, which scales in total amount over time.
• Annual anniversary trip with peers and executive leadership for fun and entertainment.

Work Environment Requirements

As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we will accommodate global opportunities in Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role operates 100% virtually from your home office. Collaboration occurs primarily through virtual meetings (Zoom) and Slack. You will be required to operate a laptop (PC or Mac), other productivity tools as necessary, remain stationary for extended periods, observe and interpret communication, have reliable internet, and provide a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

For reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or participating in the selection process, direct inquiries to [e-mail].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.