Commercial Marketing Lead, LATAM (Mexico or Brazil)

First Advantage; Ciudad de México; Híbrido; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global leader in background screening solutions is seeking a Commercial Marketing Lead to support LATAM. This remote role requires strong marketing skills, fluency in Spanish, English, and Portuguese, and a passion for driving brand awareness and lead generation. The ideal candidate should have experience in B2B marketing and data analytics. Join a dynamic team and contribute to a strategic growth initiative in the region.

Servicios

Competitive salary with uncapped commission potential

Remote work flexibility

Professional growth opportunities

Formación

• Minimum 3 years of experience in marketing B2B or related areas, preferably in HR Tech.
• Experience with data analytics and reporting.
• Proactive and adaptive in a cross-functional environment.

Responsabilidades

• Create and execute comprehensive marketing tactics aligned to LATAM business priorities.
• Manage marketing campaigns to enhance brand awareness and generate leads.
• Track and report on all marketing investments and their performance.

Conocimientos

Fluent in Spanish

Fluent in English

Fluent in Portuguese

Creative problem-solving

Strong interpersonal skills

Educación

Bachelor's degree in marketing or related field

Herramientas

Salesforce

Demandbase

SalesLoft

Descripción del empleo

Overview

We are seeking a Commercial Marketing Lead, in Mexico or Brazil (Supporting LATAM). This is a remote role but the individual needs to be authorized and living in Mexico or Brazil.

First Advantage (Nasdaq: FA) is a global leader in background screening solutions. We support a diverse and inclusive workforce, partnering with customers and teams across the globe to deliver reliable, mission-critical solutions. As part of our strategic growth initiative in the LATAM region, we are expanding our Mid-Market sales team to accelerate market penetration and drive revenue growth.

Join a leading provider of background screening solutions and help us serve some of the world’s best-known brands.

What You’ll Do

The Commercial Marketing role is managed by the LATAM commercial teams and works in partnership with corporate marketing to execute industry-specific marketing strategies. Reporting to the SVP & Head of LATAM, this role helps manage brand awareness, demand generation, content creation, sales and client support, and client retention/upsell for the vertical supported within the LATAM commercial team.

This is a 100% remote role but the individual needs to be authorized and living in Mexico or Brazil.

Responsibilities

• Demand Generation: Create and execute comprehensive marketing tactics aligned to LATAM business priorities to generate leads, pipeline and revenue.
• Digital marketing/social media campaign planning and execution.
• Brand and communications: Position First Advantage as a premier background provider in the region. Manage marketing campaigns aligned to HQ global strategy. Ensure clear and effective communications to prospects, customers and partners in LATAM.
• Product marketing
• Content strategy & events
• Marketing analytics, performance tracking and reporting: Work closely with sales teams on leads generated by marketing. Track and report the results and performance of all marketing investments.

Position Requirements

• Experience: Minimum 3 years of experience in marketing B2B or related areas in the HR Tech industry (Preferred).
• Education: Bachelor’s degree in marketing, communications, business administration, or related field. Advanced degree or relevant certifications are a plus.
• Location: Anywhere in Mexico or Brazil (Virtual).
• Skills: Fluent in Spanish, English, and Portuguese. Collaborative, able to work in a cross-functional environment. Strong interpersonal skills to build relationships with internal and external stakeholders. Attentive to details in managing projects and meeting deadlines.
• Other qualifications: Proactive, creative, problem solving, data analytics, ownership, adaptability and time management.
• Technology: Salesforce, Demandbase, SalesLoft and similar (desired).

Preferred Qualifications

• Experience in Business Services, background check, and security.
• Strong ability to create impactful presentations.
• Strong demand generation focus and experience with a variety of marketing agencies and vendors for lead generation services and programs.
• Analytical skills to interpret data and derive insights.
• Content creation and adaptation.

Why First Advantage is Your Next Big Career Move

First Advantage is undergoing a technology transformation. We seek experts who are excited to work with advanced technologies, provide best-in-class user experiences, drive scalable solutions, and guide agile teams and clients through meaningful change as we expand our impact.

We offer additional benefits to eligible employees, including:

• Be part of a strategic growth initiative in an expanding region.
• Competitive salary with uncapped commission potential.
• Opportunity to work with a global leader in background screening and HR technology.
• Remote work flexibility with autonomy to drive results.
• Professional growth opportunities in an innovative and fast-growing industry.

Equal Opportunity Employment

First Advantage is an equal opportunity employer. We value all candidates, employees, and clients and do not discriminate on the basis of race, color, ethnicity, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, or any other protected status in accordance with applicable law.