Commerce Media Specialist, Retail Media Networks DSP

Tinuiti UK; Ciudad de México; Hybrid; MXN 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Office in Reforma CDMX 2 days/week

Job summary

Tinuiti is seeking a Commerce Media Specialist to support and optimize campaigns within the commerce media ecosystem. You will drive Walmart DSP initiatives, align with client goals, and collaborate with internal teams to maximize performance and attribution.

The role emphasizes data-driven decision making, platform knowledge, and ongoing certification maintenance across relevant commerce media platforms. A flexible hybrid setup with in-office collaboration is required.

Qualifications

• 2-3 years in commerce media or digital advertising with proven campaign results.
• Familiarity with major commerce media platforms (Amazon, Walmart, Criteo, etc.).
• Knowledge of industry tools such as Skai, Helium10, and Analytic Index is a plus.

Responsibilities

• Build, drive, and optimize Walmart DSP campaigns within your channel to hit client goals.
• Engage clients via calls, email, and meetings to sustain satisfaction and retention.
• Integrate Tinuiti products into campaigns and stay current on platform updates.
• Analyze campaign data to derive insights and inform optimization strategies.

Skills

Commerce media experience

Digital advertising

Campaign management

Tools

Skai

Helium10

Analytic Index

Job description

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We'd love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Commerce Media Specialist, you will support the execution and optimization of marketing campaigns within the commerce media ecosystem. You will leverage your growing expertise to drive client success through effective campaign management, performance tracking, and collaboration with internal teams.

Key Responsibilities:

Client-Centric:

• Build, drive, and optimize successful Walmart DSP marketing campaigns within your specialty and channel to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI.
• Foster rapport with clients through weekly interactions via phone, email, and in-person meetings (as needed), striving for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.

Product-Led::

• Integrate Tinuiti's product and technology suite into campaign activations, focusing on achieving key client metrics and channel-specific success.
• Maintain comprehensive knowledge of relevant commerce media platforms applicable to your book of business, proactively educating clients on program updates and benefits.
• Maintain annual certifications for relevant commerce media platforms, ensuring expertise and compliance.

Data & Measurement Data-Driven:

• Analyze campaign data to extract actionable insights and support optimization efforts, using analytics tools to track performance and identify opportunities for improvement.
• Communicate holistic strategy behind your clients' KPIs by interpreting trends and leveraging cross-channel data/insights within your purview.

Channel Specific Expertise & The Tinuiti Way:

• Proactively assess and diagnose opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets for your clients.
• Identify new marketing opportunities and ways to repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms.
• Demonstrate thought leadership within your vertical/channel and the broader commerce media landscape, contributing insights internally and externally.

Owner Mindset:

• Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of tasks and objectives.
• Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback.

Ways of working and values

• Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.
• Clients grow, we grow: Lead with precision, innovation, and proof.
• Culture of ownership: Act with speed, reduce waste, and own outcomes end‑to‑end.

Professional & Technical Qualifications:

• 2-3 of experience in commerce media or digital advertising roles with a proven track record of executing successful campaigns with monthly budgets of $20k+
• Familiarity with commerce media platforms such as Amazon, Walmart, Criteo, etc.
• Familiarity with tools such as Skai, Helium10, and Analytic Index a plus

We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX , two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you pr