Chief Brand Architect

beBeeMarketing; México; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A dynamic marketing startup is seeking a marketing leader to drive brand development, content creation, and industry presence. This remote position demands creativity and the ability to thrive in a fast-paced environment. Ideal candidates will have experience in early-stage marketing operations and strong skills in managing creative teams. Competitive compensation includes remote salary and potential equity based on impact.

Servicios

Competitive salary

Opportunity to earn equity

Quarterly offsites in fun global locations

Formación

• Ability to thrive in an early-stage chaos environment.
• Consistently generating high-impact ideas and executing them.

Responsabilidades

• Lead brand development and content creation.
• Owning the full marketing stack.
• Designing a company-wide content ecosystem.

Conocimientos

Ability to write in both 'founder voice' and 'brand voice'

Deep familiarity with LinkedIn culture

Experience running marketing for a Seed or Series A/B startup

Strong copy instincts

Ability to manage creative teams

Descripción del empleo

Key Marketing Position

We're in the process of developing a groundbreaking approach to home rental approval. Our vision is backed by prominent venture capital firms, major real estate groups, and one of the fastest-growing operator networks in the U.S.

The ideal candidate will lead our marketing engine: brand development, content creation, narrative building, distribution, CEO presence, and industry pulse. This role requires close collaboration with the CEO and Head of Content to build a recognizable brand.

This isn't an ordinary 'marketing calendar' position. It demands creativity, innovation, and the ability to shape company culture.

The successful candidate will create engaging content that captures attention and transforms our company into a sought-after brand in the real estate and fintech industries.

• Owning the full marketing stack: narrative, brand, content, press, social media, and distribution.
• 10x-ing the CEO and leadership's presence through ghostwriting compelling LinkedIn content.
• Creating real-time content around real estate, technology, and operator culture.
• Leading and upskilling the content team: Head of Content, Podcast Manager, plus future hires.
• Managing our multi-platform engine – LinkedIn, X, TikTok, YouTube, email, website.
• Transforming complex renter/landlord/fintech concepts into human, useful, and fun content.
• Developing campaigns and live activations (events, panels, podcast clips, partnerships).
• Overseeing SEO strategy – from keyword mapping to content optimization to technical recommendations, ensuring our content becomes discoverable everywhere it lives.
• Establishing a constant stream of ideas that can be executed quickly – before they lose momentum.
• Partnering with leadership on brand moments, launches, press angles, and category storytelling.
• Setting the creative pace for the team – moving swiftly, thinking strategically, and consistently operating ahead of the curve. When opportunities or trends arise, we adapt quickly, and the team follows suit.
• Designing a company-wide content ecosystem – empowering teammates to become active storytellers. We'll develop prompts, scripts, templates, and creative direction so employees can confidently share their experiences on LinkedIn/X each week.
• Our goal: replicating the HubSpot playbook and creating a team-driven distribution flywheel.

This is a founder-adjacent, build-it-from-scratch leadership position. The ideal candidate will thrive in an early-stage environment where speed takes precedence over polish and ownership supersedes direction.

The successful candidate will possess the following skills:

• Ability to write in both 'founder voice' and 'brand voice' – effortlessly switching between the two.
• Deep familiarity with LinkedIn culture and knowledge of how to create content that stands out.
• Thinking in headlines, hooks, frameworks, clips, and memes.
• Turning dense research or industry data into something people share and save.
• Thriving in an early-stage chaos environment where speed > polish and ownership > direction.
• Managing creative teams and elevating their performance.
• Understanding B2B distribution and growing executive + company presence.
• The ideal candidate is the early-stage marketing operator who naturally sees what to do next and executes without being asked.
• They learn fast, adapt fast, and think fast – especially when it comes to platform shifts, content trends, and audience behavior.
• Experience running marketing for a Seed or Series A/B startup or serving as the #2 marketer at a rocketship and now ready to step into the #1 seat.
• Consistently generating high-impact ideas and executing them faster than the average team can keep up.

Preferred skills include:

• Ghostwriting for founders and C-level executives.
• Strong copy instincts – writing a post that lands.
• Comfortable directing video, producing content, or giving on-camera guidance.
• Experience creating viral or high-engagement content in real estate, tech, or finance.
• Ability to run experiments across LinkedIn, TikTok, X, YouTube Shorts.
• Familiarity with press cycles, placements, newsletters, and industry media.
• Bonus: podcast experience or having built your own following/newsletter/media project.

Work Setup

• Remote-first – LATAM preferred
• EST overlap required
• Quarterly offsites in fun global locations
• Fast, no-bureaucracy environment

Compensation

• Competitive remote salary + opportunity to earn equity based on impact

Why This Role Matters

• You won't just fill a role – you'll define it. We're looking for someone whose instincts, speed, and execution set the standard for the entire marketing function.
• You will shape the voice of our team.
• You will build the narrative behind a new category.
• You will create the content people reference, forward, and talk about.
• You will be the one responsible for turning 'a new company' into a brand.
• You'll also shape how the entire company shows up online – building a HubSpot-style 'content army' that turns every team member into a micro-creator, amplifying our voice 100x.