Brand Manager for a Chocolate Brand

The Hershey Company; Región Centro; Presencial; MXN 1.200.000 - 1.600.000; Jornada completa

Descripción de la vacante

The Hershey Company seeks an experienced marketing leader to own the short- and mid-term strategy for a major chocolate brand in Mexico. You will drive brand growth through portfolio optimization, pricing architecture, and integrated communications while leading a high-performing team.

Partnering with Sales, Finance, and Supply Chain, you will build executive-ready business cases and deliver growth targets, mentoring and developing direct reports within the Must-Win-Battle framework.

Formación

• Experience leading brand strategy, business planning, and P&L management.
• Demonstrated success in innovation, portfolio management, pricing, and revenue growth.
• Strong cross-functional leadership and agency management experience.

Responsabilidades

• Lead annual and multi-year brand strategy and business plans for a chocolate brand in Mexico.
• Own the P&L for the brand including revenue, margin, and SG&A performance.
• Drive portfolio strategy, pricing, and architecture across channels; lead innovation and stage-gate governance.
• Develop integrated communications strategies across media, digital, shopper, and experiential channels.

Conocimientos

Brand strategy

P&L management

Cross-functional leadership

People leadership

Pricing & revenue

Educación

Bachelor’s degree in Marketing/Business

MBA preferred

Descripción del empleo

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Location: Guadalajara, Jalisco

Language: Advanced English Proficiency

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

This role owns the short- and mid-term strategy, business performance, and full brand agenda for a chocolate brand in Mexico, one of the category's largest revenue and volume drivers.You Will lead brand growth through positioning, portfolio and price-pack architecture, innovation, communications, and P&L ownership while developing a high-performing team. As a key partner to Sales, Finance, and Supply Chain, you will help shape the future of a leading chocolate brand in Mexico.

What will you do?

• Lead the annual and 3-year brand strategy and business plans for a chocolate brand in Mexico.
• Own the P&L for a chocolate brand in Mexico, including revenue, margin, DME, and SGA performance.
• Drive portfolio strategy, SKU optimization, pricing, and price-pack architecture across channels.
• Lead innovation pipeline development and stage-gate governance, ensuring portfolio roles are aligned to business priorities.
• Develop integrated communication strategies across media, digital, shopper, and experiential channels.
• Partner closely with Sales, Finance, and Supply Chain to deliver business goals and commercial execution.
• Build compelling business cases and executive-ready narratives for leadership reviews and customer presentations.
• Hire, coach, and develop direct reports, fostering capability growth through the Must-Win-Battle framework.
• Monitor business performance, identify opportunities, and implement corrective actions to achieve growth targets.

Experience

Minimum Requirements

• 6-8+ years of progressive FMCG marketing experience preferred.
• Experience leading brand strategy, business planning, and P&L management.
• Demonstrated success in innovation development, portfolio management, pricing, and revenue growth management.
• Prior people leadership experience managing and developing team members.
• Strong cross-functional leadership and agency management experience.

Education

• Bachelor’s degree required in Marketing, Business Administration, Economics, or a related field.
• MBA preferred.

Minimum Education & Requirements

5+ years