Brand Manager, CHC/OTX – Global Growth

Alfasigma; México; A distancia; MXN 600.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Descripción de la vacante

Alfasigma in Mexico is seeking a Brand Manager CHC/OTX to develop and execute marketing strategies for assigned brands, manage the product portfolio including launches and lifecycle, and drive commercial performance.

You will lead integrated campaigns across traditional and digital channels, collaborate with Sales, Medical, Regulatory, Finance, and agencies, and ensure regulatory compliance in a dynamic healthcare environment.

Formación

• Bachelor's Degree in Marketing, Business Administration, Medicine, Pharmacy, Life Sciences, or related field.
• Postgraduate degree or specialization in Marketing, Product Management, or related fields preferred.
• Previous experience as an OTX Product Manager or Pharmaceutical Marketing professional.
• Experience developing campaigns across POS, digital, social media, video, and influencer channels.
• Strong understanding of P&L management, ROI analysis, and budget management.
• Knowledge of IQVIA, Knobloch, and Close-Up audits.
• Experience with CRM platforms, data analysis, and sales reporting tools.
• Advanced Excel and PowerPoint skills.
• Advanced English proficiency.

Responsabilidades

• Develop and execute marketing strategies for assigned OTX brands.
• Manage the product portfolio, including launches, lifecycle management, pricing, and innovation opportunities.
• Lead integrated communication campaigns targeting consumers and healthcare professionals across traditional and digital channels.
• Analyze market trends, competitive landscape, and business performance to identify growth opportunities.
• Monitor key business indicators, sales performance, market share, and ROI.
• Manage brand budgets and support P&L analysis to ensure profitability objectives are achieved.
• Partner with Sales, Medical, Regulatory, Finance, and external agencies to ensure effective execution of marketing plans.
• Support medical education initiatives, congress participation, and KOL engagement activities.
• Ensure compliance with all applicable pharmaceutical and OTC regulations.

Descripción del empleo

Alfasigma in Mexico is seeking a Brand Manager CHC/OTX to develop and execute marketing strategies for assigned brands, manage the product portfolio including launches and lifecycle, and drive commercial performance.

You will lead integrated campaigns across traditional and digital channels, collaborate with Sales, Medical, Regulatory, Finance, and agencies, and ensure regulatory compliance in a dynamic healthcare environment.