Brand Associate (Neuro)

Abbott Laboratories; Xico; Presencial; MXN 546,000 - 821,000; Jornada completa

Descripción de la vacante

A leading global healthcare company is seeking a Brand Associate based in Mexico. The role involves maximizing brand performance, overseeing marketing strategies, and collaborating with cross-functional teams. Qualified candidates will have a Bachelor's degree in business administration or marketing, and 2 to 4 years of experience in the pharmaceutical industry. Bilingual (English and Spanish) communication skills are essential. This position offers opportunities for professional growth and development within a diverse environment.

Servicios

Career development opportunities

Recognition as a top workplace

Commitment to diversity

Formación

• 2 to 4 years of experience in marketing or sales in the pharmaceutical industry.
• Experience interacting with KOLs and medical associations.
• Bilingual in English and Spanish, with good communication skills.

Responsabilidades

• Maximize brand performance and profitability.
• Participate in brand strategy discussions.
• Execute digital and social programming.
• Manage the P&L of secondary brands.
• Review market trends to predict changes.

Conocimientos

Marketing strategy

Brand management

Bilingual communication

Educación

Bachelor's degree in business administration, marketing or Engineering

Descripción del empleo

Brand Associate, this position is based in

Mexico City

Abbott is a global healthcare leader, creating breakthrough science to improve people's health.

We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Opportunity

This position works out of our Mexico location in the Established Pharmaceutical Division.

We are committed to bringing the benefits of our trusted medicines to more people in the world's fastest-growing countries.

Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management / central nervous system, and respiratory.

We are looking for a specialist professional individual contributor with comprehensive knowledge in the area of Brand Associate.

Key Competencies

Ability to execute highly complex or specialized projects.

Adapts precedent and may make significant departures from traditional approaches to develop solutions.

What You’ll Do

• Being an integral part of the marketing team to maximize brand performance, drive profitability and growth, and launch new products.
• Participates in brand strategy discussions to shape the development & execution of the annual brand plans.
• Works collaboratively with the marketing team to execute digital & social programming, packaging & collateral updates and promotions.
• Helps to synthesize into key insights for business in order to develop strategies accordingly to market conditions.
• Develop and implement action plans for the appropriate management of secondary brands of the division.
• Support Senior Manager in programs and / or activities of his / her brand(s) within the assigned portfolio.
• Guarantee that sales reps have the necessary tools for their promotion as planned.
• Accurate management of the P&L of the secondary brand(s) assigned to him / her.
• Establish an adequate diagnosis of the situation of the brand(s) under his / her responsibility integrating all the relevant aspects of the business (prescriptions, sell in, sell, out, internal sales, competitors, new products, etc).
• Continuous review of market trends and variables in order to predict possible market changes.
• Understands and controls the P&L of the secondary brand(s) assigned to him / her in order to maximize financial results of the organization.
• Develop and distributes promotional materials to generate demand of the secondary brands of the organization assigned to him / her.

Qualifications

• Bachelor's degree in business administration, marketing and Engineering degree.
• 2 to 4 years of experience in marketing and or sales / Sales Representative in the pharmaceutical industry.
• Experience interacting with KOLs, medical associations and wholesalers.
• Bilingual: English and Spanish, good communication and writing skills.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity.