Brand Analyst - Interlomas General Offices

Procter & Gamble; Naucalpan de Juárez; Hybrid; MXN 420,000 - 660,000; Full time

Benefits offered by this job

Flexible work arrangements

Mentorship and training opportunities

Work-life balance

Competitive compensation and benefits

Job summary

Procter & Gamble in Interlomas (Huixquilucan) is seeking a Brand Analyst to shape brand strategy, deliver commercial plans, product launches, and marketing activations. You will use consumer and business insights to identify opportunities and collaborate with cross-functional teams and agencies.

The role requires a bachelor’s degree in a related field, fluency in English and Spanish, and the ability to analyze performance, market research, and campaign results.

Qualifications

• Bachelor’s degree in a related field.
• Fluent written and spoken English and Spanish.
• Ability to analyze business performance, market research, and campaign results.

Responsibilities

• Lead commercial plans, product launches, and brand activations across digital, retail, and traditional channels.
• Analyze sales performance, market share, consumer research, and ROI to identify trends and recommend strategic actions.
• Coordinate internal cross-functional teams and external agency partners to deliver marketing plans on time and to a high standard.
• Manage campaign budgets and optimize media and marketing investments to support brand growth and business results.
• Identify consumer needs and help develop commercial, product, and go-to-market innovations.

Skills

Brand analytics

English & Spanish fluency

Data analysis

Education

Bachelor’s degree in Business/Marketing/Analytics

Tools

Nielsen

Kantar

Job description

MEXICO CITY GENERAL OFFICE Title of the Position: Brand Analyst - Interlomas General Offices.

• Position Type: Managerial
• Location: Interlomas, Huixquilucan.
• Work Hours: Full-time, with hybrid and flexible work arrangements
• Profile: Recent graduates or early-career professionals in Business Administration, Marketing, Industrial Engineering, Economics, Communications, Data Analytics, or a related field
• Start Date: As soon as possible
• Accommodations: At P&G, we are committed to ensuring an inclusive recruitment, assessment, and selection process. If you have a disability and require any adjustments or accommodations for our assessments or any stage of the process, you will have the opportunity to briefly describe your needs when applying for the vacancy. Please note, it is important that you do not complete any assessments until we have contacted you to assist with any accommodation required.
• Are you excited about building brands through consumer insights, creative ideas, and strong business results? Do you enjoy leading projects and bringing teams together? Then this could be the perfect opportunity for you.

Job Overview

As a Brand Analyst, you will help shape brand strategy and deliver commercial plans, product launches, and marketing activations. You will use consumer and business insights to identify opportunities, guide decisions, and collaborate with cross-functional teams and agency partners to achieve business objectives.

Key Responsibilities

• Lead commercial plans, product launches, and brand activations across digital, retail, and traditional channels.
• Analyze sales performance, market share, consumer research, and return on investment to identify trends and recommend strategic actions.
• Coordinate internal cross-functional teams and external agency partners to deliver marketing plans on time and to a high standard.
• Manage campaign budgets and optimize media and marketing investments to support brand growth and business results.
• Identify consumer needs and help develop commercial, product, and go-to-market innovations.

Hard Skills

• Bachelor’s degree completed in Business, Marketing, Engineering, Economics, Analytics, or a related field.
• Advanced or fluent written and spoken English and Spanish.
• Ability to analyze business performance, market research, and campaign results.

Soft Skills

• Project leadership and ability to influence others.
• Cross-functional collaboration and communication.
• Strategic thinking and results orientation.

Nice to Have Skills

• Up to three years of professional experience; internships and student leadership experience are valued.
• Experience with market data platforms such as Nielsen or Kantar.

What We Offer

• Responsibilities from Day 1, allowing you to take ownership of your projects.
• Continuous mentorship from passionate colleagues and formal training opportunities.
• A dynamic and supportive work environment that promotes agility and work/life balance.
• Flexibility in arranging your work schedule based on personal needs.
• A competitive salary and benefits package.

About Us

P&G serves consumers worldwide with a strong portfolio of trusted brands, including Always®, Ariel®, Crest®, Gillette®, Pampers®, and Tide®. Our community operates in approximately 70 countries. For more information about us and our brands, please visit [www.pg.com](#). Tempo pieno R000160951 Entry Level