Bilingual Meta Ads Specialist (Spanish/English) | Lead Gen

Berry Virtual | Medvirtual | Ai Virtual; México; Remote; MXN 625,000 - 1,249,000; Full time

Benefits offered by this job

Permanent remote work setup

Competitive starting rate paid in USD

Paid US holidays

Paid Vacation and Sick Leaves

Job summary

Practice360 is seeking an experienced Meta Ads Specialist to join our Lead Generation Department. You will develop, manage, and optimize Meta advertising campaigns across Facebook and Instagram for multiple client accounts in legal and professional services sectors.

You will manage monthly budgets of at least $10,000 USD, craft lead-generation strategies, and analyze performance to drive higher-quality opportunities and booked consultations for clients.

Qualifications

• 3+ years of hands-on experience managing Meta advertising campaigns.
• Experience managing at least $10,000 USD in monthly Meta ad spend.
• Proven lead generation campaigns experience; not just engagement, traffic, or brand awareness.
• Strong proficiency in Meta Ads Manager, Meta Business Suite, and Meta Ads Library.
• Experience creating and optimizing Meta Instant Forms.
• Strong understanding of campaign structure, audience targeting, creative testing, and conversion optimization.
• Ability to analyze advertising data and make informed decisions to improve campaign performance.
• Experience managing multiple campaigns or client accounts concurrently.
• Willingness to work in US time zones (PST, EST, CST).

Responsibilities

• Develop, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram for multiple client accounts.
• Create lead generation strategies tailored to each client's target audience, practice area, budget, and business objectives.
• Manage daily and monthly advertising budgets to ensure effective spending and consistent lead generation.
• Build and manage campaigns using Meta Ads Manager, including campaign structures, targeting, placements, budgets, and optimization settings.
• Identify opportunities to increase lead volume, improve lead quality, and reduce acquisition costs.
• Stay current with Meta advertising updates, policies, and best practices.
• Lead Generation & Optimization
• Create and optimize Meta Instant Forms with custom screening and qualifying questions to improve lead quality.
• Develop and execute A/B testing strategies for ad creatives, headlines, primary text, audiences, and lead forms.
• Analyze campaign performance to identify winning creatives and opportunities for improvement.
• Monitor lead quality and conversion performance to ensure campaigns generate valuable opportunities for clients.
• Troubleshoot underperforming campaigns and proactively implement changes to improve results.
• Use Meta Ads Library to research competitor advertising strategies and identify new creative opportunities.
• Performance Monitoring & Reporting
• Monitor advertising campaigns daily and make data-driven optimizations.
• Analyze key performance indicators, including: Spend, Leads Generated, Booked Consultations, Cost Per Booked Consultation, Signed Clients / Retainers, CPA/CAC
• Analyze advertising performance beyond Meta Ads Manager by reviewing lead quality and client conversion data.
• Identify performance issues early and communicate recommendations to the Lead Generation Manager.
• Ensure Meta lead forms and tracking systems are properly configured and functioning.
• Coordinate with internal teams to ensure leads are accurately delivered to clients through email, CRM integrations, or automated workflows.
• Assist with troubleshooting tracking discrepancies, lead delivery issues, and campaign-related technical problems.
• Maintain organized campaign structures, naming conventions, and accurate performance records.
• Collaborate with graphic designers and content creators to develop high-performing static advertisements and video creatives.
• Provide clear creative briefs, including headlines, messaging, target audiences, and calls to action.
• Regularly recommend new advertising concepts based on campaign results, competitor research, and audience behavior.
• Work closely with Account Managers and the Lead Generation Manager to review client performance, lead quality, and campaign goals.
• Proactively communicate campaign updates, challenges, and optimization opportunities.

Skills

Meta Advertising

Lead generation

Campaign analysis

Budget management

Multiple accounts

US time zones

Education

High school diploma or equivalent

Tools

Meta Ads Manager

Meta Business Suite

Meta Ads Library

HubSpot

Zapier

Google Sheets

Job description

Practice360 is seeking an experienced Meta Ads Specialist to join our Lead Generation Department. You will develop, manage, and optimize Meta advertising campaigns across Facebook and Instagram for multiple client accounts in legal and professional services sectors.

You will manage monthly budgets of at least $10,000 USD, craft lead-generation strategies, and analyze performance to drive higher-quality opportunities and booked consultations for clients.