BANAMEX Digital Exp Manager

Citi; Ciudad de México; Presencial; MXN 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

Citi is seeking a Digital Product Manager to lead digital investment functionalities within the banking app, ensuring a seamless experience for high- and mid-tier clients. You will oversee multidisciplinary squads across technology, UX/UI, and business, driving the roadmap and prioritizing backlogs.

We value leadership, strategic thinking, and a customer-centric approach. The role involves coordinating APIs and platform integrations, with a strong focus on investment functionality and digital

Formación

• 5-8 years of experience
• Experience directing creative agencies for control development and understanding of the creative agency process
• Understand how data usage can drive creative execution
• Experience with multiple layers of creative reviews and approvals
• Excellent project management and organizational skills
• Excellent communication skills and ability to tailor messages for diverse audiences
• Strong influencing skills and ability to build consensus across teams
• Ability to synthesize, prioritize and drive results with urgency
• Flexibility in approach to different business problems and willingness to change course
• Outstanding relationship building and relationship management skills
• Comfortable with ambiguity and establishing structure across cross-functional teams

Responsabilidades

• Review and execution of marketing creatives and management of multi-channel creative execution
• Ensure creatives are executed with efficiency, control, and quality
• Partner with Marketing to understand and execute the creative strategy
• Provide an executional voice to ensure consistency across campaigns
• Coordinate with production, marketing partners, and vendors for copy reviews
• Partner with Legal to finalize creative setup and specifications
• Find effective and efficient means to delivering communications to customers
• Manage day-to-day tasks and activities in program execution
• Develop partnerships with channel owners to ensure control and quality of messaging across touch-points
• Oversee day-to-day staff management including resource allocation and performance issues

Conocimientos

Creative leadership

Communication skills

Project management

Stakeholder management

Data-driven decisions

Agile methodologies

Relationship building

Educación

Bachelor’s/University degree or equivalent experience

Herramientas

Jira

Descripción del empleo

The Digital Exp Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Strong communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.

Responsibilities

• Responsible for the review and execution of marketing creatives and the management of multi-channel creative execution which will require the person to manage business relationships, influence key partners, initiate and implement creative process executional efficiencies and process improvements, and oversee policy adherence practices with respect to creative management
• Responsible for ensuring our creatives are executed with efficiency, control, and quality
• Partner with Marketing to understand and execute the creative strategy
• Provide an executional voice to the strategy to ensure creatives being developed or modified follow a consistent and repeatable design to promote a rollout opportunity
• Partner with our production team, marketing partners, and vendors to provide facilitation of marketing copy reviews
• Partner with the Legal team to facilitate updates and finalize creative execution setup and specifications
• Find the most effective and efficient means to delivering communications to our customers
• Manage day to day tasks and activities in the execution of programs
• Develop partnerships with channel owners to create and align execution efficiencies to ensure control and quality of message across various customer touch-points
• Responsible for handling day-to-day staff management issues, including resource management and allocation of work within the team/project
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications

• 5-8 years of experience
• Knowledge of directing creative agencies for control development work and an understanding of the creative agency process
• Demonstrate understanding of data usage and how data can drive creative execution
• Knowledge and experience with working along multiple layers of creative reviews and approvals involved in executing marketing programs
• Excellent project management and organizational skills
• Excellent communication skills, particularly as it pertains to tailoring one's message and style to best reach one's audience
• Excellent influencing skills and a proven ability to build consensus across disparate subcultures and teams within an organization
• Demonstrated ability to synthesize, prioritize and drive results with a sense of urgency
• Demonstrates flexibility in approach to different types of business problems and a willingness to change course when necessary to avoid project setbacks
• Outstanding relationship building and relationship management skills
• Comfortable with ambiguity; able to create and establish structure and process across cross-functional teams when ambiguous situations and new business needs arise

Education

• Bachelor’s/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Objetivo del Puesto

Liderar el desarrollo y evolución de las funcionalidades digitales de inversión dentro de la app de Digital Wealth, asegurando una experiencia integral para clientes de banca patrimonial, privada y retail (Blue Priority).

Descripción del Rol

• Definir y evolucionar productos digitales de inversión
• Gestionar squads multidisciplinarios (tecnología, UX/UI, negocio)
• Coordinar el desarrollo de funcionalidades dentro de la app
• Garantizar una experiencia digital simple, eficiente y orientada a cliente

Rol end-to-end de producto digital

Responsabilidades Principales

• Liderar la definición y ejecución del roadmap de producto digital
• Gestionar y priorizar el backlog
• Coordinar squads de desarrollo y equipos de tecnología
• Alinear áreas de:
  • Negocio
  • UX/UI
  • Tecnología
  • Operaciones
• Definir requisitos funcionales y asegurar su implementación
• Impulsar iniciativas de transformación digital
• Asegurar la correcta integración de plataformas (APIs, arquitectura funcional)
• Mejorar la experiencia de inversión dentro de la app

Perfil Requerido

Experiencia

• 4 años como Product Owner / Product Manager
  • Productos digitales end-to-end
  • Entornos ágiles
  • Plataformas móviles o web

Indispensable

• Experiencia en sector financiero (banca / fintech)
• Experiencia en:
  • Inversiones
  • Fondos
  • Mercados de capital

Formación

• Carreras afines a negocio, tecnología o finanzas

Conocimientos Técnicos

• Metodologías ágiles (Scrum, Kanban)
• Jira
• Integraciones tecnológicas y APIs
• Arquitectura funcional

Competencias Clave

• Liderazgo
• Comunicación con stakeholders
• Pensamiento estratégico
• Capacidad de ejecución
• Orientación a cliente

Job Family Group

Product Management and Development

Job Family

Digital Product Management

Time Type

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Equal Opportunity Employer

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

Accessibility

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

EEO Policy

View Citi’s EEO Policy Statement and the Know Your Rights poster.