Associate Manager, Field Marketing

IHG Hotels & Resorts; Región Centro; Híbrido; MXN 450.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Room discounts

Recharge days and volunteering days

myWellbeing framework

Room for You culture

Descripción de la vacante

IHG Hotels & Resorts is seeking a Digital Marketing Coordinator to support the digital marketing scope across its Mexico properties. You will partner with the Senior Manager, Field Marketing Services to drive incremental, profitable revenue and meet property targets.

You will track and execute marketing activities, review channel audits, write website copy, and respond to internal inquiries within the Commercial Services digital marketing scope.

Formación

• Bachelor’s degree in Marketing, Advertising, Communications, Business or Commerce or related disciplines.
• 2-5 years of relevant experience in digital marketing, including campaign management, channel management, paid media, SEO, social media, PR.
• Excellent interpersonal, written communications, and data analysis skills.
• Excellent organizational and project management skills with ability to manage multiple projects.
• Understanding of the hotel industry, particularly in digital marketing.
• Ability to perform multiple efforts in a fast-paced, high-growth environment.

Responsabilidades

• Partner with the Senior Manager, Field Marketing Services to support the digital marketing scope of services and drive incremental, profitable revenue for the properties.
• Accountable for tracking and executing marketing activities within the Commercial Services digital marketing scope (including channel audits, website copy, and internal inquiries).
• Work alongside Field Marketing manager to execute the digital marketing scope and meet business targets for the properties.
• Maintain comprehensive service documentation for internal governance and hotel stakeholders, in collaboration with Leadership.
• Find efficiencies in ways of working to support the team with Commercial Services digital marketing scope.
• Participate in team, stakeholder, and cross-functional meetings to maintain collaboration and alignment.

Conocimientos

Interpersonal skills

Written communications

Data analysis

Project management

Digital marketing

SEO

Paid media

Social media

Content writing

multitasking

Educación

Bachelor’s degree in Marketing, Advertising, Communications, Business or Commerce or related disciplines

Descripción del empleo

• Partner with the Senior Manager, Field Marketing Services to support the digital marketing scope of services to drive incremental, profitable revenue and meet the business targets of the individual properties
• Accountable for tracking and executing marketing activities (including but not limited to: reviewing channel audits, writing and implementing copy for hotel websites, responding to internal team scope inquiries) within Commercial Services digital marketing scope
• Work alongside Field Marketing manager to execute the digital marketing scope of services to drive incremental, profitable revenue and meet the business targets of the individual properties
• Maintain comprehensive service documentation for internal governance and hotel stakeholders, in collaboration with the Leadership.
• Find efficiencies in ways of working to support the team with Commercial Services digital marketing scope.
• Participate in team, stakeholder, and cross-functional meetings to maintain strong collaboration and alignment.

Your day to day

• Partner with the Senior Manager, Field Marketing Services to support the digital marketing scope of services to drive incremental, profitable revenue and meet the business targets of the individual properties
• Accountable for tracking and executing marketing activities (including but not limited to: reviewing channel audits, writing and implementing copy for hotel websites, responding to internal team scope inquiries) within Commercial Services digital marketing scope
• Work alongside Field Marketing manager to execute the digital marketing scope of services to drive incremental, profitable revenue and meet the business targets of the individual properties
• Maintain comprehensive service documentation for internal governance and hotel stakeholders, in collaboration with the Leadership.
• Find efficiencies in ways of working to support the team with Commercial Services digital marketing scope.
• Participate in team, stakeholder, and cross-functional meetings to maintain strong collaboration and alignment.

What We Need From You

• Bachelor’s degree, preferably in Marketing, Advertising, Communications, Business or Commerce or related disciplines
• 2-5 years relevant experience in digital marketing, including campaign management, channel management, paid media, SEO, social media, PR, etc.
• Excellent interpersonal, written communications, and data analysis skills, including the ability to write effective marketing copy, proofread, and follow style guidelines
• Excellent organizational and project management skills; ability to effectively and competently handle multiple projects simultaneously and the flexibility to quickly adapt to changes in work objectives and available technologies
• Understanding of hotel Industry, particularly in digital marketing
• Ability to perform multiple efforts in a fast paced, high growth environment

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life.

• impressive room discounts across our many properties
• recharge days and volunteering days throughout the year
• Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
• We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.

We promote a culture of trust, support, and acceptance.

Always welcoming different backgrounds, experiences, and perspectives.