Amer Commercial Marketing Strategy Associate Manager

InterContinental Hotels Group; Región Centro; Híbrido; MXN 350.000 - 550.000; Jornada completa

Descripción de la vacante

InterContinental Hotels Group is seeking a marketing professional to coordinate and assist in the development and implementation of global and Americas regional loyalty and broad-base marketing programs, ensuring effective rollout, liaison with internal services, agencies, and hotels, and optimization of channels and communications.

You will manage campaigns from brief to production, work with vendors to define targeting, creative, offers and timelines, monitor results, prepare reports, and

Formación

• Bachelor's Degree in a relevant field of work or equivalent combination of education and work related experience.
• 2 to 5 years progressive work related experience in corporate marketing environment with demonstrated technical proficiency related to the position.

Responsabilidades

• Coordinate development and implementation of global broad-base and Americas region marketing programs across channels.
• Work with vendors/agencies to define audience, creative approach, offers and production details; obtain approvals and implement initiatives.
• Ensure campaigns have measurements and provide results/recommendations for next iteration.
• Manage relationships with advertising agencies and fulfilment vendors; direct artwork and materials through SCR/PDP processes.
• Assist in management and execution of initiatives, including documentation for Loyalty marketing systems/operations.
• Monitor departmental budgets, estimates, invoicing, and end-of-month reconciliations.
• Support manager with other marketing projects as necessary.

Conocimientos

Promotional marketing

Channel marketing

Analytical skills

Verbal and written communication

Organizational skills

Time management

Interpersonal skills

Presentation skills

Bilingual skills

Educación

Bachelor's degree

Herramientas

Excel

PowerPoint

Word

Descripción del empleo

InterContinental Hotels Group is seeking a marketing professional to coordinate and assist in the development and implementation of global and Americas regional loyalty and broad-base marketing programs, ensuring effective rollout, liaison with internal services, agencies, and hotels, and optimization of channels and communications.

You will manage campaigns from brief to production, work with vendors to define targeting, creative, offers and timelines, monitor results, prepare reports, and