Amazon PPC Manager

Working Nomads; Ciudad de México; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A dynamic e-commerce company is seeking an Amazon PPC Manager to lead the launch and optimization of PPC advertising on the Amazon platform. The ideal candidate will manage campaigns, conduct keyword research, and develop strategies to enhance visibility and sales. Candidates should have at least 3 years of experience in Amazon PPC, mastery of key tools, and proven analytical skills. This role offers an opportunity to contribute significantly to brand growth and success.

Formación

• Minimum 3 years of experience in managing Amazon PPC campaigns.
• Proficiency in Helium10, Data Dive, Scale Insights, and Amazon Seller Central.
• Excellent communication abilities.
• Strong analytical skills for data-informed decisions.

Responsabilidades

• Lead product launches and promotional campaigns.
• Manage daily budgets for optimal ROI.
• Conduct keyword research and competitive analysis.
• Generate performance reports for strategy decisions.

Conocimientos

PPC campaign management

Data analytics

Communication skills

Keyword research

Ad spending optimization

A/B testing

Herramientas

Helium10

Data Dive

Scale Insights

Amazon Seller Central

Descripción del empleo

Overview

As the Amazon PPC Manager you’ll lead the successful launch and optimization of Pay‑Per‑Click (PPC) advertising campaigns on the Amazon platform. Collaborating closely with internal teams and external partners, you’ll craft and execute comprehensive launch strategies aimed at driving traffic, enhancing sales, and maximizing ROI for our products.

Core Tasks

• Lead product launches and promotional campaigns to improve keyword rankings and visibility, thus influencing market presence and sales.
• Develop and implement PPC campaigns on Amazon, ensuring optimal performance.
• Conduct thorough keyword research and competitive analysis to shape strategy, based on a deep understanding of market dynamics and competitor actions.
• Manage daily budgets across multiple brands to maximize return on investment, focusing on cost‑effective ad spending.
• Align PPC strategies with the Senior Brand Manager to achieve brand objectives and adapt to market changes, integrating PPC campaigns with wider marketing initiatives.
• Regularly engage with the Senior Brand Manager to align PPC activities with company goals, promoting strategic coherence and collaborative planning.
• Use data analytics to continually refine campaigns, aiming for increased visibility and sales, and adjust strategies based on performance metrics.
• Stay updated on platform changes and PPC trends to maintain a strategic advantage.
• Develop A/B testing processes to identify effective ad content and keywords, employing data‑driven insights for continuous campaign optimization.
• Assist in managing the catalog and listings, address advertising and listing issues, and communicate with Amazon to resolve problems.
• Generate comprehensive reports on campaign performance for internal review, enabling data‑backed strategic decisions.
• Proactively explore new opportunities within Amazon to broaden brand reach and impact.
• Ensure adherence to legal and regulatory standards in Amazon sales and advertising.

Must Haves

• Minimum 3 years of experience in managing Amazon PPC campaigns, with a demonstrated history of sales growth and conversion optimization.
• Proficiency in Helium10, Data Dive, Scale Insights, and Amazon Seller Central.
• Strong analytical skills for making data‑informed decisions.
• Excellent communication abilities, with experience collaborating across departments.
• Adaptability to thrive in a dynamic and evolving e‑commerce environment.
• Detail‑oriented with a focus on delivering high‑quality results within tight deadlines.