Marketing Executive

Skindollize; Kuwait City; On-site; KWD 10,000 - 18,000; Full time

Job summary

Skindollize is seeking a creative Marketing Executive to lead content creation, manage campaigns, and drive sales across stores, e-commerce, and B2B channels.

You will own the content calendar, produce reels and product photography, optimize Shopify store pages, and coordinate ads across Meta platforms, with a hands-on approach to grow revenue.

This role requires strong copywriting, analytics, and collaboration with stores and partners to deliver consistent messaging.

Qualifications

• Relevant experience in content creation, digital marketing, social media, and e-commerce.
• Strong photography, video filming, editing, and copywriting skills.
• Hands-on experience with Meta Ads Manager, Shopify, and marketing analytics.

Responsibilities

• Own the monthly content calendar across social media and digital channels.
• Create engaging Reels, videos, product photography, Stories, and promotional content.
• Develop content ideas, scripts, captions, and creative briefs aligned with each brand.
• Organize shoots, including product preparation, styling, filming, and editing.
• Visit stores to capture product demonstrations and customer experiences.
• Manage daily publishing, community engagement, and responses to customer enquiries.
• Coordinate influencer collaborations, user-generated content, and campaign deliverables.

Skills

Content creation

Digital marketing

Social media

E-commerce

Photography

Video editing

Copywriting

Meta Ads Manager

Shopify

Tools

Meta Ads Manager

Shopify

Job description

We're looking for a creative, hands-on Marketing Executive to lead content creation, manage marketing campaigns, and support sales growth across our stores, e-commerce platform, and B2B channels.

Key Responsibilities

Content Creation & Social Media

• Own the monthly content calendar across social media and digital channels.
• Create engaging Reels, videos, product photography, Stories, and promotional content.
• Develop content ideas, scripts, captions, and creative briefs aligned with each brand.
• Organize shoots, including product preparation, styling, filming, and editing.
• Visit stores to capture product demonstrations, new arrivals, customer experiences, and team content.
• Manage daily publishing, community engagement, and responses to customer enquiries.
• Coordinate influencer collaborations, user-generated content, and campaign deliverables.

Campaign Management & Advertising

• Manage all marketing campaigns from planning and creative development through launch, monitoring, and reporting.
• Build campaign calendars for promotions, seasonal events, product launches, and brand activities.
• Manage paid advertising campaigns, including audience targeting, creative testing, budget allocation, and optimization.
• Track campaign sales, engagement, conversions, and return on advertising spend.
• Ensure offers, messaging, and visuals are consistent across stores, the website, social media, and marketplaces.
• Coordinate with designers, printers, suppliers, and partners to deliver materials on time.

E-commerce & Customer Retention

• Maintain Shopify banners, product content, promotional pages, and campaign updates.
• Coordinate product availability, pricing, and offers with inventory and operations teams.
• Improve online conversion and average order value through bundles, cross-selling, and promotional activities.
• Support abandoned-cart recovery, email marketing, WhatsApp campaigns, and loyalty initiatives.
• Coordinate marketing content and promotions for marketplace partners.

Retail & Business Support

• Work closely with store teams to turn campaigns into measurable sales.
• Support visual merchandising, promotional displays, and in-store events.
• Prepare campaign briefs and product communication materials for store teams.
• Develop B2B marketing opportunities and support existing partner accounts.
• Monitor competitors, customer feedback, and beauty trends to identify opportunities.
• Manage marketing budgets and submit clear weekly and monthly performance reports.

What We're Looking For

• Relevant experience in content creation, digital marketing, social media, and e-commerce.
• Strong photography, video filming, editing, and copywriting skills.
• Hands-on experience with Meta Ads Manager, Shopify, and marketing analytics.
• Ability to manage multiple brands, campaigns, and deadlines.
• A proactive approach, strong attention to detail, and a clear focus on sales results.
• Beauty or retail experience and Arabic-English content skills are preferred.