Marketing Leader

BeInMedia; Kuwait City; On-site; KWD 12,304 - 18,457; Full time

Job summary

BeInMedia is looking for a Marketing Manager to build brand awareness through strategic marketing initiatives. The role requires leading marketing programs, analyzing market trends, and developing creative approaches with a focus on consumer needs. Candidates should hold a Bachelor’s degree in a relevant field and demonstrate strong project management skills, effective communication, and a metrics-driven mindset. This position is located in Kuwait City and offers opportunities for innovation and collaboration across various media channels.

Qualifications

• Proven experience developing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills.
• Proven experience designing interactive applications and networking platforms.

Responsibilities

• Establish positioning, identify target audiences, and develop marketing plans.
• Lead the execution of marketing programs from start to finish.
• Analyze customer insights and build successful strategies.
• Create, maintain, and conduct analytics reporting for campaign development.
• Partner with teams to evolve lead nurturing tactics.
• Develop creative briefs and guide creative direction for marketing.
• Manage content and updates for customer touch points.
• Identify effectiveness and optimize current marketing initiatives.
• Present ideas and communicate with senior leaders about marketing programs.

Skills

Excellent written and verbal communication skills

Strong project management

Metrics-driven marketing mind

Proficiency with online marketing and social media strategy

Education

Bachelor’s degree in marketing, business, or related field

Job description

Job Role:

Marketing managers build awareness by developing and executing on marketing strategies to meet consumer needs in variety industries, They manage internal teams, Oversee promotional messaging and products, and work to publish or distribute them to the public via media, advertising, and social media.

Job Responsibilities:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Job Requirements:

• Bachelor’s degree in marketing, business, or related field

• Excellent written and verbal communication skills

• Proven experience developing marketing plans and campaigns

• Strong project management, multitasking, and decision-making skills

• Metrics-driven marketing mind with eye for creativity

• Proficiency with online marketing and social media strategy

• Proven experience designing interactive applications and networking platforms