Brand Manager

SOS HR Solutions; Kuwait City; Presencial; KWD 12.000 - 19.000; Jornada completa

Descripción de la vacante

SOS HR Solutions is seeking a Marketing Strategy & Brand Manager to develop and execute the annual marketing plan, ensure strong brand messaging, and drive patient-focused campaigns across digital and offline channels.

The role requires leadership in content creation, collaboration with doctors, and managing creative resources to enhance visibility and lead generation across branches.

Formación

• Strong knowledge of marketing strategy, brand management, and campaign planning.
• Proven experience in healthcare, dental, medical, or clinic marketing is preferred.
• Strong expertise in digital marketing, social media, SEO, paid advertising, and lead generation.
• Experience managing multi-branch marketing campaigns.
• Strong content creation and personal branding skills.
• Experience working with digital agencies and creative teams.
• Ability to manage designers, photographers, videographers, and other creative resources.

Responsabilidades

• Develop and execute the annual marketing strategy and calendars aligned with business objectives.
• Manage the brand’s positioning, messaging, and communications across channels.
• Plan, execute, and measure marketing campaigns across social, digital, and offline channels.
• Ensure high-quality content across brand platforms and materials.
• Support doctors with content creation, personal branding, and digital marketing activities.
• Coordinate with designers, photographers, videographers, and external agencies.

Conocimientos

Marketing strategy

Brand management

Campaign planning

Digital marketing

Content creation

Stakeholder management

Descripción del empleo

1. Marketing Strategy & Brand Management

• Develop and execute the annual marketing strategy and calendars, aligned with overall business objectives.
• Manage the brand’s positioning, messaging, and communications across all channels.

2. Campaigns & Content

• Plan, execute, and measure marketing campaigns (social media, digital, and offline) across all branches.
• Ensure consistent, high-quality, and engaging content is produced across the brand’s platforms.
• Support key doctors with tailored content creation, personal branding plans, and digital marketing activities to enhance their visibility and case acquisition.
• Manage internal and external creative resources, including designers, photographers, and videographers.

3. Digital Marketing

• Oversee digital marketing strategy and performance, including paid advertising, SEO, and lead generation.
• Work with digital agencies to optimize campaigns for patient acquisition and branch-level growth.
• Track and report on key digital KPIs, including leads, cost per lead, and conversion rate.

4. Stakeholder Collaboration

• Partner with clinic managers to ensure marketing efforts directly support patient and revenue targets at branch and doctor levels.
• Build community partnerships, sponsorships, and collaborations to enhance brand visibility.

5. Patient Acquisition & Retention Support

• Design marketing initiatives that drive new patient acquisition and repeat visits.
• Support loyalty strategies and patient retention campaigns.
• Monitor patient satisfaction, reviews, and feedback in coordination with clinic managers.

6. Cross-Brand Support

• Provide marketing support to other brands within the organization when necessary, ensuring reliability, continuity, and collaborative success across the organization.

Skills

Strong knowledge of marketing strategy, brand management, and campaign planning

Proven experience in healthcare, dental, medical, or clinic marketing is preferred

Strong expertise in digital marketing, social media, SEO, paid advertising, and lead generation

Experience managing multi-branch marketing campaigns

Strong content creation and personal branding skills

Experience working with digital agencies and creative teams

Ability to manage designers, photographers, videographers, and other creative resources