Marketing Executive

BeInMedia; Kuwait City; On-site; KWD 20,000 - 30,000; Full time

Job summary

BeInMedia is seeking a candidate skilled in customer data analysis to enhance marketing strategies in Kuwait City. Responsibilities include collecting data on customer demographics, devising methods for data collection, and monitoring competitors. The ideal candidate should possess knowledge of sales and marketing and be proficient in CRM software. Strong critical thinking and strategic development skills are essential for this role.

Qualifications

• Experience in collecting and analyzing customer data.
• Ability to devise methods for data collection and evaluate their effectiveness.
• Knowledge of competition analysis and market trends.

Responsibilities

• Collect and analyze data on customer demographics and preferences.
• Devise methods for collecting data through surveys and polls.
• Measure the effectiveness of marketing and advertising programs.

Skills

Customer relationship management CRM software

Knowledge of Sales and Marketing

Knowledge of Communications and Media

Critical Thinking

Fluency of Ideas

Developing Objectives and Strategies

Job description

Responsibilities:

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Seek and provide information to help the company determine its position in the marketplace.
• Forecast and track marketing and sales trends, analyzing collected data.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Monitor industry statistics and follow trends in trade literature.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Develop and implement procedures for identifying advertising needs.
• The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Skills:

• Customer relationship management CRM software
• Knowledge of Sales and Marketing
• Knowledge of Communications and Media
• Critical Thinking
• Fluency of Ideas
• Developing Objectives and Strategies