Marketing Manager

Procapita Group; Kuwait City; On-site; KWD 12,000 - 24,000; Full time

Job summary

Procapita Group in Kuwait is seeking a hands-on Marketing Manager to lead marketing strategy across Restaurants, Confectionery, Catering and other divisions.

You will own the full marketing mix from strategy and brand direction to digital, social media, in-store and campaign execution, while managing a team and collaborating with agencies, Operations, Sales and Procurement. This role blends strategic thinking with practical, creative execution to deliver measurable business results.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
• 10 years of marketing experience in Kuwait, ideally in F&B, retail, hospitality, or FMCG.
• Strong campaign planning, analytics, and ability to link activity to business results.

Responsibilities

• Develop and execute the annual marketing strategy and calendar across all business divisions.
• Oversee digital and social media strategy, campaigns, and performance.
• Manage in-store, delivery app, and offline marketing execution (POS, signage, branch launches, activations).
• Lead loyalty and customer engagement initiatives, including CRM and retention campaigns.
• Plan and manage integrated campaigns from concept through post-campaign reporting.
• Maintain brand consistency and provide creative direction across all touchpoints.
• Manage and develop a team (Social Media Manager, Marketing Executive, Graphic Designer).
• Manage agency and supplier relationships, negotiating cost and value.
• Own the marketing budget and report on ROI, KPIs, and campaign performance.

Skills

Marketing strategy

Campaign planning

Digital marketing

Social media management

Team leadership

Agency management

Budgeting & ROI analysis

Communication skills

Negotiation skills

Analytics

Education

Bachelor's Degree in Marketing or related field

Job description

On behalf of our client, we are looking for a hands-on, creative Marketing Manager to lead marketing strategy and execution across the Restaurants, Confectionery, Catering, and other business divisions in Kuwait.

As Marketing Manager, you will own the full marketing mix from strategy and brand direction to digital, social media, in-store, and campaign execution, while managing a team and working closely with agencies, Operations, Sales, and Procurement. This is a hands-on role combining strategic thinking with practical, creative execution to deliver measurable business results.

Key Responsibilities:

• Develop and execute the annual marketing strategy and calendar across all business divisions
• Oversee digital and social media strategy, campaigns, and performance
• Manage in-store, delivery app, and offline marketing execution (POS, signage, branch launches, activations)
• Lead loyalty and customer engagement initiatives, including CRM and retention campaigns
• Plan and manage integrated campaigns from concept through post-campaign reporting
• Maintain brand consistency and provide creative direction across all touchpoints
• Manage and develop a team (Social Media Manager, Marketing Executive, Graphic Designer)
• Manage agency and supplier relationships, negotiating cost and value
• Own the marketing budget and report on ROI, KPIs, and campaign performance

Skills & Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field
• 10 years of marketing experience in Kuwait, ideally within F&B, retail, hospitality, or FMCG
• Strong understanding of the Kuwait market and local consumer behavior
• Highly creative and commercially minded, with strong campaign planning and execution skills
• Experience managing marketing teams and external agencies
• Strong analytical skills, connecting marketing activity to business results
• Excellent communication, presentation, and negotiation skills