Digital Media Buying Manager

Alshaya; Kuwait City; On-site; KWD 9,221 - 13,831; Full time

Job summary

Alshaya is seeking a Digital Media Buyer in Kuwait to manage media buying across digital platforms for its Corporate Marketing and CRM Teams. The role involves facilitating media campaigns, negotiating with vendors, and ensuring effective budget management. Candidates should have at least 3 years of experience in digital marketing, a strong understanding of online platforms, and excellent negotiation skills. Join Alshaya to be part of a dynamic team driving retail innovation in the Middle East.

Qualifications

• 3 years experience managing ad campaigns in an ad agency with significant international media buying.
• Expert understanding of all digital platforms and best practice utilization.
• Strong budget and planning management skills.

Responsibilities

• Facilitate media-driven brand campaigns and negotiate best options with vendors.
• Buy advertising using various pricing models and ensure campaign optimization.
• Work directly with search engines on paid search campaigns.

Skills

Media buying

Digital marketing

Budget management

Negotiation

Communication

Team leadership

Job description

Alshaya, one of the world's largest retail brand franchisees, is growing rapidly with a multi-million international customer base. This growth requires a team of committed CRM digital specialists. Integrating brand offers and customer incentives into a loyalty scheme to drive sales and build customer retention is a primary goal. Delivering world-class insight into an ever-changing and highly demanding customer will discern the winners of tomorrow's retail market. Alshaya intends to lead in that innovation and is seeking the right talent to be part of that success.

Overview

The Role:

You will manage Alshaya's media buying across all digital platforms (web, mobile, search and social) for the Alshaya Corporate Marketing Team and the Customer Relationship Management Team. You will facilitate campaigns for multiple brands on multiple platforms including, but not limited to, websites, mobile sites, search and social media.

Responsibilities

• Facilitating media-driven brand campaigns, working with networks and/or vendors to negotiate the best options, placement, highest value-add, and optimal use of media budgets.
• Buy advertising using all known pricing models (CPC, CPM, CPA, etc) employing professional tools to ensure ongoing campaigns have built-in optimization to deliver best in class effectiveness.
• Work directly with Google and other search engines (YouTube, Bing, etc) on paid search campaigns and ensure that paid search provides support for specific product launches and also works well with long-term brand building campaigns.
• Provide expert analysis and media plans to improve (internal) clients' businesses.
• Evaluate the brands' needs and prepares media plan options, analysis and recommendations based on the strategic direction provided.
• Implement, plan and maintain budget control.

Qualifications & Requirements

• 3 years experience managing ad campaigns in an ad agency with significant international media buying for well-known brands.
• Expert understanding of all digital platforms and their best practice utilization for media-driven campaigns.
• Excellent price negotiator.
• Strong budget & planning management.
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.
• Team player, with the confidence to take the lead and guide other departments when necessary.

About The Company

M.H. Alshaya is a leading international franchise operator for over 70 of the world’s most recognised retail brands including Mothercare, H&M, Debenhams, American Eagle Outfitters, Harvey Nichols, Boots, Starbucks, The Cheesecake Factory, Vision Express, M.A.C, Victoria’s Secret, Pottery Barn and Office Depot. The company operates more than 2,400 stores across 7 divisions: Fashion & Footwear, Food, Health & Beauty, Optics, Pharmacy, Home Furnishings and Office Supplies.

Alshaya’s stores can currently be found in 19 markets across the Middle East & North Africa, Russia, Turkey and Europe and it employs more than 32,000 people from over 110 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.