Associate Manager, Commercial Development

Nestlé; Kuwait City; On-site; KWD 9,000 - 15,000; Full time

Job summary

Nestlé in Kuwait City is seeking a channel strategy expert to execute the category plan across the cluster and align with key stakeholders. You will be the go-to expert, driving a compelling category story and ensuring the 4Ps actions support growth.

In this role you will monitor ICP activities, lead relationships with customers and distributors, evaluate promotions, and deliver monthly and annual business insights using external data like Nielsen or Kantar. Strong CDT experience is a plus.

Qualifications

• At least 2 years of experience in Generating Demand (CDT, Sales or Marketing).
• Foundational understanding of Nielsen, Kantar, Dunnhumby.
• Strong teamwork skills.

Responsibilities

• Execute the channel strategy across the cluster and monitor effectiveness.
• Lead the category relationship with key customers & distributors.
• Be the single point of contact for Sales and Marketing for Channel of responsibility, ensuring alignment with growth opportunities and action plans.
• Enable the implementation of PicOS (through 4Ps solutions) across the channel & key customer(s) with regular reviews on its effectiveness.
• Drive insights using external data resources like Nielsen, Dunnhumby, Kantar, etc.
• Promotional evaluation and optimization to utilize discounts effectively (Channel level).
• Deliver Annual workbook to sales teams to include MSL / NPD targets.
• Lead and maintain Channel KPI tracking through MBPC.
• Ensure adherence to all Company principles and policies.

Skills

Generating Demand

CDT experience

Channel Management

Sales & Marketing

Nielsen familiarity

Job description

Position Summary

Execute the channel strategy across the cluster, which is being developed by Cluster CDT lead. Execute a compelling category story by being the go-to expert for the channel, representing the category's interests and direction while working closely with key stakeholders.

A DAY IN THE LIFE …

• Execution of ICP activities on the channel across the clusters and monitor the effectiveness of execution.
• Lead the category relationship with key customers & distributors.
• Key Representative for Channel through the ICP process, ensuring multifunctional input and alignment to the key growth opportunities and action plans.
• Enable the implementation of our PicOS (through 4Ps solutions) across the channel & key customer(s) with regular reviews on its effectiveness.
• Single point of contact for Sales and Marketing teams for Channel of responsibility, ensuring you to drive insights using external data resources like Nielsen, Dunnhumby, Kantar etc.
• Promotional evaluation and optimization to utilize discounts effectively (Channel level).
• Deliver Annual workbook to sales teams to include MSL / NPD targets.
• Lead and Maintain Channel KPI tracking through MBPC.
• Ensure adherence to all Company principles and policies.

What Will Make You Successful…

• At least 2 years of experience within Generating Demand (CDT, Sales or Marketing).
• Previous experience in CDT is a plus.
• Demonstrable record of success in delivering key commercial KPI's.
• Foundational understanding of Nielsen, Kantar, Dunnhumby etc.
• Strong teamworking skills