Marketing Manager jobs in Italy

Regional Marketing Manager (Southern Europe) – VAF 331

Italy

Other

Permanent contract

ProductLife Group is seeking a Regional Marketing Manager (Southern Europe) in Italy to join our Global Marketing team.

Role:

The Regional Marketing Manager will execute localized marketing strategies aligned with global objectives. Collaborating closely with sales, sales operations, and global marketing teams, you will drive brand awareness, customer engagement, and revenue growth in your region.

Key Responsibilities:

1. Strategic Campaign Execution: Develop and implement digital marketing campaigns across social media, email, and advertising platforms. Analyze and report on campaign performance metrics.
2. Social Media Management: Manage regional social media channels, create engaging content, and respond to audience interactions to strengthen brand presence.
3. Marketing Technology Expertise: Act as a super user for marketing platforms such as Pardot, managing email campaigns, website updates, and analytics. Lead the use and optimization of tools for webinars and oversee all webinar-related activities.
4. Event Support & Management: Coordinate event logistics with the global events team, serve as a contact for internal and external event organizers, and provide on-site support as needed.
5. Marketing Analytics & Reporting: Develop analytics to measure marketing effectiveness across channels, including website, digital ads, events, newsletters, and social media. Use insights to improve strategies.
6. Content Management: Ensure marketing content is current and consistent across channels. Maintain detailed tracking and calendars for marketing activities to facilitate planning and coordination.

Required Skills:

• 5+ years of relevant experience
• Excellent interpersonal and communication skills, with the ability to work effectively in cross-functional teams
• Strong writing, editing, and proofreading skills
• Ability to collaborate effectively with partners in an international environment
• Proficiency in English to communicate with colleagues

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