Win Back Manager

At Consumer Panel Services GfK, our mission is clear: to provide key information on who buys what, where, how much, how often, and most importantly, why (or why not). We take pride in delivering high-quality, uninterrupted data, expert consultancy, and unparalleled expertise to empower our clients to deliver superior customer experiences at every stage of the shopper journey.

Job Description

The Win Back Manager is primarily responsible for strategically re-engaging and rebuilding relationships with blue-chip clients who have previously engaged with our products and services or only previously partnered with our competition. Reporting to our Commercial Lead ITA also based in Milan, the Win Back Manager will play a key role in establishing lasting partnerships, ensuring client satisfaction, and driving revenue growth. The successful candidate will demonstrate a deep understanding of blue-chip clients' needs, exceptional relationship-building skills, and a proactive approach to identifying and addressing their specific pain points.

You will:

1. Client Engagement and Relationship Building:
   Proactively reach out to key decision-makers and influencers within blue-chip client organizations to understand their reasons for disengagement or choosing competition.
   Develop and maintain strong, strategic relationships with clients to enhance customer loyalty and satisfaction.
   Conduct regular check-ins to assess client needs and provide tailored solutions.
   Prepare materials to showcase our capabilities, including reports and analyses to be shared with prospect clients/shadow-servicing.
2. Strategic Planning for Blue-Chip Clients:
   Help identify the most relevant client targets using business intelligence analyses.
   Collaborate with cross-functional teams and commercial lead to customize products and services to meet the specific requirements of blue-chip clients.
   Identify opportunities to establish long-term partnerships with blue-chip clients, focusing on mutual growth and success.
   Negotiate and finalize partnership agreements, ensuring they align with both parties' strategic objectives.
3. Cross-functional Collaboration:
   Work closely with Sales, Marketing, commercial lead, and Product teams to align strategies and address the unique needs of blue-chip clients.
   Collaborate with the Customer Support team to ensure a seamless client experience and timely issue resolution.
4. Customer Advocacy and Testimonials:
   Identify and showcase success stories of re-engaging and rebuilding relationships with blue-chip clients.
   Encourage blue-chip clients to participate in testimonials, case studies, and other advocacy initiatives.

You have:

1. Bachelor's degree in Business, Marketing, or a related field.
2. At least 3 years of experience in account management, sales, or a related role with a focus on blue-chip clients.
3. Ideally already working on continuative research (RMS or CPS or brand tracking) for international clients.
4. Proven track record of successfully re-engaging and building strong relationships with high-profile clients.
5. Exceptional negotiation, communication, and presentation skills.
6. Strong analytical skills with the ability to interpret data and trends.
7. Ability to work collaboratively in a cross-functional team environment.

This position can be based in any of our 'main' YouGov CP office locations including: Milano, Nuremberg, Breda, Leuven, Warsaw, Copenhagen, Vienna, Prague, Bucharest, Sofia etc.

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential.

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

We are a trusted partner and a beacon of innovation in the world of critical shopper insights. Join us to embark on a journey that transforms how we understand shopper behavior and revolutionizes the FMCG industry.

The CPS GfK trademark is used by YouGov under license from GfK. A YouGov trademark will replace the CPS GfK trademark. GfK and its affiliates do not own and are not affiliated with any YouGov trademark.