Web Analytics Specialist

TN Italy; Milano; In loco; EUR 35.000 - 65.000; Tempo pieno

Descrizione del lavoro

An innovative firm is seeking a Web Analytics Specialist to join their Digital Team in Milan. This role involves analyzing website performance and optimizing user experience through data-driven insights. You will collaborate with a diverse team of professionals, leveraging tools like Adobe Analytics and Qlik Sense to create impactful reporting solutions. If you have a passion for data and a knack for enhancing digital experiences, this position offers a stimulating environment with exciting projects and opportunities for professional growth.

Competenze

• 3+ years of experience in web analytics, preferably in consulting.
• Expertise in web analytics tools and conversion rate optimization.

Mansioni

• Design and optimize reporting solutions for website performance.
• Conduct A/B testing and deliver actionable insights to stakeholders.

Conoscenze

Web Analytics

Data Visualization

A/B Testing

Analytical Skills

Proficiency in English

Proficiency in Italian

Formazione

Bachelor's degree in Marketing

Master's degree in Statistics

Strumenti

Adobe Analytics

Qlik Sense

Power BI

Contentsquare

Tableau

Descrizione del lavoro

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Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. Our Iconic Brands include PRADA, Miu Miu, Church’s, Car Shoe and Pasticceria Marchesi, and we are currently operating in more than 45 countries, embracing employees of more than 100 nationalities.

Joining our company means working in a creative and international environment with teams of motivated individuals driven by curiosity and the pursuit of excellence. The success of our company is rooted in valuing the talent and passion of our people, fostering their professional growth.

JOB PURPOSE

For the Digital Team based in Milan HQ, we are seeking a Web Analytics Specialist responsible for analyzing the performance of Group websites.

We offer a stimulating work environment with multiple innovative projects and a diverse network of colleagues with various skills and backgrounds, including UX designers, Product Owners, Data Analysts, E-commerce specialists, and Media professionals.

RESPONSIBILITIES

• Design, maintain, and optimize reporting solutions to monitor website performance, collaborating with key stakeholders to build dashboards using enterprise tools (Adobe Analytics, Qlik Sense, Power BI, or similar)
• Deliver ad hoc analyses and insights to stakeholders, providing actionable recommendations to enhance user experience, conversion rates, and media effectiveness
• Regularly monitor website performance (daily/weekly/monthly/yearly), identify issues, and propose opportunities for improvement
• Conduct A/B testing to optimize site performance
• Translate business requirements into actionable analytics solutions

KNOWLEDGE AND SKILLS

Minimum of 3 years of experience in web analytics, preferably within a strategy consulting firm.

Bachelor's or Master's degree in a relevant field (Marketing, Statistics, Engineering, or STEM fields are a plus).

Excellent analytical skills and attention to detail.

Proactive self-starter with the ability to manage multiple initiatives simultaneously.

Expertise in web analytics tools (preferably Adobe Analytics), website management, and end-to-end conversion rate optimization processes.

Proficiency with CRO tools (e.g., Contentsquare).

Proven experience with data visualization tools (Qlik Sense, Power BI, Tableau, or similar).

Strong proficiency in Microsoft Office Suite.

Fluent in spoken and written English and Italian.