Vice President - Public Sector, Central Government

Salesforce; Milano; On-site; EUR 135,000 - 180,000; Full time

Job summary

Salesforce is seeking a Regional Vice President, Central Government for Italy to lead our public sector efforts. You will own revenue, go-to-market strategy, and the talent agenda for the Central Government segment, guiding a team of senior sellers through complex, multi-year programs.

This role requires credibility with senior government officials and a proven track record in enterprise software sales. You will report to the Public Sector leadership and drive strategic government accounts

Qualifications

• Proven first or second line sales leadership experience selling enterprise software/SaaS/cloud platforms.
• Demonstrable track record selling to Italian Central Government and public bodies with executive relationships.
• Deep knowledge of Italian public procurement and EU-funded programmes such as NRRP (PNRR).
• Fluency with Italian digital government regulations and GDPR considerations.

Responsibilities

• Own the Central Government revenue plan for Italy: set growth strategy, territory coverage, and pipeline targets across new logos, expansion and renewals.
• Lead and coach Senior Account Executives to improve deal quality and executive access.
• Recruit, develop and retain top-tier public sector sales talent and address capability gaps.
• Engage as executive sponsor on strategic pursuits with senior government leaders.
• Navigate procurement-led cycles including tenders and framework agreements.
• Collaborate to build the segment Go-To-Market plan with cross-functional teams.
• Run weekly forecast and ensure defensible pipeline for Italy Leadership Team.
• Advise on data residency, cloud qualification and security in public sector contexts.

Skills

Sales leadership

Executive stakeholder engagement

Public sector продаж (Italian govt)

Hiring & team development

CXO-level selling

Strategic go-to-market

Ability to work in matrixed org

English & Italian fluency

Education

Degree or equivalent relevant experience

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Sales

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we are looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Description

The Public Sector team is at the forefront of Italy's digital transformation, helping ministries, national agencies and central government institutions redesign citizen services at scale with trusted AI. We are seeking a proven, strategic and operationally rigorous Regional Vice President to lead our Central Government business in Italy and a team of Senior Account Executives owning the country's most complex and highest-visibility public sector accounts. As RVP, Central Government, you will own the number, the go-to-market strategy and the talent agenda for the segment. You will lead a team of experienced, quota-carrying senior or strategic sellers through multi-year, multi-stakeholder programmes, frequently procurement-led, often publicly scrutinised, always mission-critical, while positioning Agentforce, the Salesforce Core Platform, Data Cloud, MuleSoft and Tableau as the trusted foundation for AI-powered public administration. Our Ohana culture is core to how we work. We are looking for an executive who brings credibility with permanent secretaries and Directors General, authenticity as a coach, and the judgement to operate where commercial ambition meets public accountability.

Your Impact

• Own the Central Government revenue plan for Italy: set the growth strategy, define territory and account coverage, and deliver against ACV and pipeline targets across new logos, expansion and renewals.
• Lead, coach and grow a team of Senior Account Executives, raising the bar on deal quality, executive access and value articulation rather than activity volume alone.
• Recruit, develop and retain top-tier public sector sales talent; identify capability and hiring gaps and build credible plans to close them.
• Personally engaged as executive sponsor on strategic pursuits at the most senior levels of government, including Director General, CIO/CTO, Secretary General and Head of Digital Transformation.
• Coach the team through complex, procurement-led cycles: public tenders, framework agreements, negotiated procedures and in-house or aggregator routes to market.
• Build and execute the segment Go-To-Market plan with Solution Engineering, Professional Services, Alliances (global and local systems integrators), Legal, Public Policy, Security and Trust, and Industry Marketing.
• Run disciplined weekly forecast and pipeline inspection; deliver accurate, defensible forecasting to Italy Leadership Team.
• Shape Salesforce's position on Italian public sector requirements such as data residency and sovereignty, national cloud qualification, security and compliance, working in partnership with Trust, Product and Government Affairs.
• Convert delivery into advocacy: build satisfied, referenceable government customers and turn flagship programmes into repeatable plays across the segment.
• Represent Salesforce in public sector forums, institutional events and press-facing moments as a credible senior spokesperson.

Your Qualifications

• Proven first or second line sales leadership experience, ideally leading senior or strategic sellers in enterprise software, SaaS or cloud platforms.
• Demonstrable track record selling to and within Italian Central Government, including ministries, national agencies and public bodies, with established relationships at executive level.
• Deep working knowledge of Italian public procurement: Codice dei Contratti Pubblici, Consip and MEPA, framework agreements, in-house providers and aggregated purchasing, plus the practicalities of public budget and funding cycles, including EU-funded programmes such as the NRRP (PNRR).
• Fluency with the Italian digital government regulatory landscape, covering AgID guidelines, ACN cloud qualification and security requirements, CAD, interoperability and GDPR, with the ability to turn these constraints into deal strategy rather than blockers.
• Consistent, quantifiable overachievement of quota and revenue goals as both an individual contributor and a leader.
• Strong track record of recruiting, developing, promoting and retaining a high-performing sales organisation, with a visible bench of leaders you have built.
• 10+ years in enterprise software or applications sales, with significant time selling IT-centric solutions primarily at CxO level, and 3+ years in people leadership.
• Executive presence and communication skills sufficient to hold the room with senior institutional stakeholders, boards and C-suite partners.
• Value-based, customer-outcome selling: able to construct and articulate growth strategies, business cases and ROI for AI and data platform investments in a public accountability context.
• Proven success in a highly matrixed multinational, influencing without authority across product, marketing, services, alliances and policy functions.
• Strong operational and analytical rigour, able to analyse and synthesise sales data to diagnose funnel health and reallocate effort with conviction.
• Comfort operating amid ambiguity, political complexity and reputational sensitivity, with unimpeachable ethical standards and judgement.
• Familiarity with AI, agentic automation, data integration and analytics platforms, and the credibility to discuss trusted AI in a regulated public environment.
• Fluent Italian and English, written and spoken. Based in Rome or Milan, with regular travel across Italyand EMEA.
• Degree or equivalent relevant experience. Experience is evaluated based on the core competencies for the role, for example extracurricular leadership, military service, volunteer roles and work experience.

Across all Sales Leaders, we are looking for the following attributes:

• Strong leadership capabilities
• Experience in sales coaching and mentoring
• Ability to operate effectively in a fast-paced, team environment
• Has a strong drive for results
• Strong engagement and communication skills
• Consultative selling experience
• Can collaborate and influence in a "win as a team" environment
• Resourceful
• Is a trusted advisor to the customers and colleagues
• Courageous Communicator
• Prior experience working within the Software/Infrastructure/Platform (SaaS, IaaS, PaaS) space

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

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The typical base salary range for this position is EUR 134.700 to EUR 180,150 annually. Italy CBA (Contratto collettivo nazionale di lavoro del commercio) (01/04/2015 - ) Dirigente. In addition to the base salary, this position may offer access to a range of additional benefits including an incentive component which is tailored by grade level.