UA Team Leader

MAF; Italia; Remoto; USD 60.000 - 70.000; Tempo pieno

Descrizione del lavoro

An innovative firm in digital advertising seeks a User Acquisition Team Leader to spearhead growth strategies for their portfolio of loyalty and rewarded apps. This full-time, fully remote role offers the chance to build a team from the ground up while collaborating with cross-functional teams to maximize performance KPIs. Ideal candidates will have a strong analytical mindset, proven experience in UA, and excellent communication skills. Join a dynamic environment where your contributions can significantly impact the company's growth trajectory and enjoy a competitive salary with room for professional development.

Servizi

Competitive salary

Flexible working hours

Budget for training and professional development

Key leadership position

Competenze

• 3+ years in mobile app UA with a proven scaling record.
• Experience in leading teams and managing budgets of 7 figures.

Mansioni

• Build and lead a UA team, defining workflows and strategies.
• Manage campaigns across various ad networks and platforms.

Conoscenze

User Acquisition (UA)

Analytical Skills

Campaign Management

Communication Skills

Team Leadership

Strumenti

Adjust

Appsflyer

Singular

Data Visualization Tools

Automation Tools

Descrizione del lavoro

Who we are?

MAF is a leading company in digital advertising, designing innovative solutions for advertisers and publishers in the Performance App Marketing industry.
We operate a portfolio of loyalty and rewarded apps such as MyFreeApp, BigCash, and others, helping users discover new offers while maximizing engagement for our partners.
To strengthen our in-house user acquisition (UA) capabilities, we are looking for a UA Team Leader to build and lead a team focused on scaling our O&O apps across multiple channels.

What will you do?

• Build and lead the UA team, defining structure, workflows, and best practices.
• Develop and execute scalable UA strategies for our O&O apps (loyalty & rewarded apps).
• Manage and optimize campaigns across video ad networks (Applovin, Unity, Mintegral, Vungle, etc.), DSPs, OEMs, and social platforms.
• Scale our app portfolio efficiently, balancing performance KPIs such as CPI, ROAS, LTV, and retention.
• Implement A/B testing to optimize creatives, targeting, and bid strategies.
• Collaborate closely with product, data, and monetization teams to align UA efforts with growth goals.
• Report on performance insights, scaling successful strategies and identifying areas for improvement.

What are we looking for?

• 3+ years of experience in UA for mobile apps, with proven experience in scaling portfolios across multiple networks with budget at least 7 figures yearly.
• Experience managing and growing a team in a UA leadership role.
• Background in loyalty/rewarded apps is highly preferred, though not mandatory.
• Analytical mindset with a strong understanding of performance KPIs (CPI, ROAS, LTV, retention).
• Experience working with MMPs (Adjust, Appsflyer, Singular) and data visualization tools.
• Knowledge of automation tools & APIs for campaign reporting and optimization is a plus.
• Excellent communication skills, with the ability to present insights and growth strategies to leadership.

Nice to have:

• Experience with loyalty or rewarded apps.
• Understanding of ad monetization & mediation platforms (IronSource LevelPlay, AdMob, Unity Ads).
• Previous experience working in a fast-paced startup environment.
• Creativity and innovation in testing new UA channels, growth loops, and campaign formats.

What does it mean working at MAF?

• Competitive salary (60K:70K USD) with room for growth based on performance.
• Full-time, fully remote role with flexible working hours.
• A key leadership position in a fast-growing company.
• The opportunity to build and scale a UA team from scratch.
• Work in a dynamic environment with cross-functional collaboration between product, monetization, and data teams.
• Budget for training and professional development.