Trading, Commercial & Content Planning Manager

The Walt Disney Company; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A major entertainment company in Milan seeks a Trading, Commercial & Content Planning Manager for their DTC business. This role involves managing reporting and forecasting KPIs, analyzing growth opportunities, and ensuring alignment with regional teams. Candidates should have 3-5 years in a data-driven role, excellent analytical skills, and proficiency in Excel and Power BI. The position requires onsite work for 4 days a week.

Competenze

• 3-5 years in a data-driven role related to commercial planning.
• Knowledge of Ad Sales preferred.
• Expertise in digital commerce required.

Mansioni

• Manage DTC reporting and forecasting KPIs.
• Analyze risks and opportunities for Disney+.
• Prepare action plans to enhance sign-ups.

Conoscenze

Analytical skills

Communication skills

Collaborative mindset

Forecasting

Strumenti

Microsoft Excel

Microsoft PowerPoint

Power BI

Tableau

Descrizione del lavoro

The Trading, Commercial & Content Planning Manager is responsible for the commercial and content planning process for the DTC business in Italy as well as for tracking and providing regular trading updates and business analysis to the Italian and EMEA DTC leadership.

This role is a key part of the DTC Growth team and will provide an important contribution in driving profitable growth in Italy with a specific focus on the launch and growth of the Advertising business in Italy. The Trading, Commercial & Content Planning Manager will support the DTC Growth Director to define and track the overall commercial plan for Italy, and will partner closely with (i) local DTC managers in each functional team, in particular Finance, Marketing, and Ad Sales teams, to provide them with relevant insights on opportunities and risks, and (ii) the Regional Planning and Trading team to guarantee alignment in both methodologies / goals as well as current performance.

The role will define and continuously improve the local forecasting by understanding the market and the business dynamics based on the most recent business performance and local insights.

This role will require you to be onsite 4 days a week.

• Areas of Responsibility

Role is responsible for managing all DTC main reporting and forecasting KPIs for Italy and leading growth reviews with key stakeholders. In particular the role will :

Own the regional Disney+ subscriber planning, including the preparation of forecasts and annual / long-range plans - i.e. LRP, AOP, QBRs, MBRs, Latest Views (LVs).Analyse opportunities and risks to our plan, and presents sensitivities to senior executives. Understand and explain the input metrics and drivers of growth to help maximize ROI.Track, analyse trading numbers on a daily / weekly / monthly basis (sign-ups, churn, net growth, subscribers, etc.) and provide insights to key stakeholders on short, mid and long term opportunities and risksReport, monitor and forecast Advertising KPIs including subscribers’ engagement (e.g. hours streamed, etc.), advertising impressions, subscribers plans mix in close alignment with the EMEA Ad Sales and Planning and Trading teams providing guidelines to other teams to meet the targetsPrepare weekly action plans to improve sign-ups within an optimised spend and address retentionPrepare presentations required by senior management and EMEA leadership teams regarding Disney+ planning and tradingExperience and Professional Qualifications RequiredAt least 3-5 years of relevant work experience in a similar highly data driven role (e.g. Finance, Marketing Analytics, Commercial Planning) within a high-growth DTC subscription business or customer-focused tech companyAd Sales knowledge within the advertising business is preferredCompetencies RequiredExtensive experience in digital commerce, with strong track record in delivering commercial and trading analysis and reportsExcellent analytical skills, able to understand, develop and enhance a complex financial modelling and planning infrastructuresStrong business understanding, allowing to help develop, quantify and articulate strategies and tactics that drive incremental growthExcellent verbal and written communication skills both in Italian and English, coupled with the ability to synthesize detailed information into succinct and actionable recommendations in presentations for our senior executivesSelf-motivated, deliverable-focused, strong work ethic, able to prioritize and resolve multiple issues simultaneouslyCollaborative mindset and ability to navigate and build trust in a complex organizationAdvanced Microsoft Excel and Power Point knowledge is required; Microsoft Office skills are preferred and Power BI / Tableau desired skills

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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