Trade & Retail Marketing Lead

Tecnica Group; Giavera del Montello; On-site; EUR 45,000 - 50,000; Full time

Job summary

Tecnica Group is seeking a Trade & Retail Marketing Manager to translate Blizzard, Nordica and Tecnica brand priorities into effective commercial execution across markets. The role strengthens sell-in, improves retail execution and drives sell-through with key wholesale partners while developing select direct-to-consumer pilots.

Working with Brand Marketing, Sales and local markets, you will support strategic accounts, enhance retail standards, and explore new DTC opportunities to inform

Qualifications

• 6–8 years of professional experience in Trade Marketing and/or Retail Marketing.
• Experience supporting strategic accounts, sell-in activities and retail activations in international or multi-market environments.
• Strong understanding of retail execution, visual merchandising and wholesale customer journeys.
• Experience with DTC, omnichannel or branded retail projects will be considered a plus.
• Strong commercial mindset, with the ability to connect brand priorities with customer needs, retail execution and business results.
• Proven project management skills, with the ability to manage multiple initiatives, markets and external partners simultaneously.
• Fluency in English; knowledge of additional European languages will be considered a plus.

Responsibilities

• Define seasonal trade marketing priorities aligned with key brand and product stories.
• Translate go-to-market priorities into compelling sell-in narratives, dealer toolkits, catalogues and marketing materials.
• Support sales meetings and dealer training with Sales and Product teams.
• Define and continuously improve retail and visual merchandising guidelines, POS materials, window displays, and shop-in-shop concepts.
• Ensure brand and product stories translate into distinctive retail experiences.
• Support local markets and strategic accounts in implementing retail concepts and coordinating suppliers.
• Partner with Sales on strategic accounts, developing retail and co-marketing programmes to boost visibility and sell-through.
• Coordinate Alpine DTC pilots and align with Group E-commerce, Digital Experience, Sales and Operations.
• Define KPIs, monitor results, and manage the Alpine trade and retail marketing budget and agencies.

Skills

Trade Marketing

Retail Marketing

Strategic Accounts

DTC

Analytics

Cross-functional collaboration

Job description

Tecnica Group is seeking a Trade & Retail Marketing Manager to translate Blizzard, Nordica and Tecnica brand priorities into effective commercial execution across markets. The role strengthens sell-in, improves retail execution and drives sell-through with key wholesale partners while developing select direct-to-consumer pilots.

Working with Brand Marketing, Sales and local markets, you will support strategic accounts, enhance retail standards, and explore new DTC opportunities to inform