Trade Marketing Specialist Off trade - Nestlé Waters

Nestlé; Assago; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A multinational food and beverage company in Assago, Italy, is seeking a proactive Distribution & Sub-Channel Development Specialist. This role involves defining distribution strategies in the Water, Beverage, and Aperitif segments. The successful candidate will analyze the portfolio's distribution and support cross-functional teams, requiring strong analytical skills and experience in Trade Marketing. A degree in marketing or economics and fluency in Italian and English are essential for this position. The role offers a permanent contract with a focus on data-driven decision-making.

Competenze

• 3+ years of experience in Trade Marketing, Business intelligence dept or Sales.
• Strong analytical skills and proficiency in data tools.
• Experience in defining and tracking distribution KPIs.

Mansioni

• Define distribution targets for new launches.
• Analyze the current distribution footprint of our portfolio.
• Track and report on key distribution KPIs.
• Develop strategies to ensure full coverage of priority sub-channels.
• Work closely with cross-functional teams.
• Support the sales team in customer meetings.
• Update the Trade Marketing Book regularly.

Conoscenze

Analytical skills

Proficiency in data tools

Excellent communication skills

Project management skills

Fluent in Italian and English

Formazione

Degree in marketing or economics

Strumenti

Excel

Power BI

Descrizione del lavoro

• Permanent contract
• Nestlé welcomes people with disabilities
• 3+ years of experience in Trade Marketing, Business intelligence dept or Sales (sell out).
• Strong analytical skills and proficiency in data tools (e.g., Nielsen, Circana, Excel, Power BI).
• Experience in defining and tracking distribution KPIs.
• Excellent communication and project management skills with a proactive and entrepreneurial approach.
• Fluent in Italian and English.

Position Summary

We are looking for a proactive and analytical Distribution & Sub-Channel Development OFF trade to lead the development of the our business in Water, Beverage and Aperitif segments through the defining and execution of distribution strategies for new and existing products.

This role is key in ensuring our portfolio is optimally distributed across all priority sub-channels, with a strong focus on data-driven decision-making and performance monitoring.

A day in the life of Trade Marketing Specialist Off Trade

• New Product Distribution Strategy: Define distribution targets for new launches, including weighted distribution goals by channel and customer.
• Portfolio Distribution Analysis: Analyze the current distribution footprint of our portfolio to identify gaps, opportunities, and areas for improvement.
• Performance Monitoring: Track and report on key distribution KPIs, including sell-in and sell-out performance/annual targets, ensuring timely corrective actions when needed.
• Channel Coverage Planning: Develop and implement strategies to ensure full coverage of all priority sub-channels, aligned with brand and commercial objectives.
• Cross-functional Collaboration: Work closely with Sales, Category Management, and Marketing teams to align distribution strategies with broader business goals.
• Sales Force Support: Actively support the sales team in customer meetings to present distribution strategies, negotiate listings, and showcase the annual trade marketing plan.
• Trade Marketing Book Ownership: Maintain and regularly update the Trade Marketing Book with the latest distribution data, guidelines, and best practices.

What will make you successful

• Degree in marketing or economics
• Result Focus with auto-organization skills (Project Management)
• Capacity of dealing with complexity and Flexibility
• Passion, Curiosity and Empathy
• Proactivity & Attention to details
• Team player & Proactive cooperation
• Analytical skills and mindset and good knowledge of Excel, Power Point, Outlook and Digital skills