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Trade Marketing Specialist

Affinity

Milano

In loco

EUR 30.000 - 50.000

Tempo pieno

6 giorni fa
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Descrizione del lavoro

Join a leading international pet food company as a Trade Marketing Specialist for the Natural Trainer brand in Milan. Drive brand growth through strategic marketing initiatives while collaborating with various teams to enhance in-store visibility and analyze market trends. We value diversity and are committed to equal opportunity.

Servizi

Flexible working hours
Ticket Restaurant benefits
Amazon product discount
Free parking
Access to professional development platform
Celebrations and team-building activities

Competenze

  • 2-3 years of experience in trade marketing within FMCG companies.
  • Fluent in English.

Mansioni

  • Define POS strategy aligning with brand strategy.
  • Analyze sell-in/sell-out performance and develop action plans.
  • Collaborate with sales, marketing, and supply chain teams.

Conoscenze

Analytical skills
Problem-solving
Team-oriented attitude
Organizational skills
Communication skills

Formazione

University degree in Business or Economics

Descrizione del lavoro

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Trade Marketing Specialist - Natural Trainer

We are seeking a Trade Marketing Specialist for the Natural Trainer brand within the Specialty Business Unit, based in Milan.

The Trade Marketing Specialist will be responsible for driving brand growth in the specialist channel (pet shop chains and independent stores) and vet channel, utilizing all trade marketing levers to implement brand strategies.

Responsibilities
  • Contribute to the POS strategy definition, aligning with the brand strategy, including assortment, promotional, and visibility guidelines.
  • Create and manage the brand POS materials catalogue to enhance in-store visibility.
  • Analyze sell-in and sell-out performance monthly by customer, identify drivers and drainers, and develop action plans as needed.
  • Monitor competitor activities to detect market trends.
  • Assist in developing the annual brand activity plan, aligning with sales, operations, customer service, and other stakeholders; evaluate ROI and gather learnings from promotions.
  • Collaborate across functions with sales, marketing, and supply chain teams, fostering strong cross-functional relationships.
Qualifications
  • University degree in Business, Economics, or related field.
  • 2-3 years of experience in trade marketing within FMCG companies.
  • Field experience is a plus.
  • Fluent in English.
  • Strong analytical skills.
  • Problem-solving ability and team-oriented attitude.
  • Excellent organizational and communication skills.
What We Offer
  • Flexible working hours.
  • Ticket Restaurant benefits.
  • Amazon product discount.
  • Free parking.
  • Access to our University platform for professional development.
  • Celebrations and team-building activities.

We welcome applications from candidates who may not meet all requirements, as we value diversity and are committed to equal opportunity.

About Our Company

Affinity Petcare is a leading international pet food company dedicated to nourishing healthy bonds between pets and people for over 60 years. Our innovative brands include Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. With over 1,200 employees across Barcelona, Paris, Milan, and London, and four production sites, we serve over 70 countries worldwide.

Join us to make a difference and leave your footprint!

Follow us on LinkedIn and Instagram for updates and insights into our company culture.

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