Trade Marketing Manager Italy Consumer

Freudenberg; Milano; In loco; EUR 45.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading company is seeking a Trade Marketing Manager to bridge Marketing and Sales, implement trade and shopper marketing strategies, and analyze market data for growth opportunities. With strong analytical skills and a background in FMCG marketing, you will collaborate with sales teams to enhance brand visibility and drive sales.

Competenze

• 5+ years working experience, with 3+ years in trade marketing or category management in FMCG.
• Fluency in English required.

Mansioni

• Develop and implement trade marketing plans and shopper marketing programs.
• Monitor and analyze sales performance and market data to identify growth opportunities.
• Manage trade marketing and shopper marketing budgets.

Conoscenze

Analytical mindset

Communication

Cross-functional collaboration

Understanding of retail dynamics

Formazione

Bachelor’s or Master’s degree in Marketing or Business Administration

Strumenti

Nielsen/IRI data

CRM tools

Descrizione del lavoro

Working at Freudenberg: We will wow your world!

Responsibilities:

• Act as a strategic link between Marketing and Sales, ensuring effective execution of brand strategies at the point of sale across all relevant channels.
• Develop and implement trade marketing plans, shopper marketing programs, and in-store/online activations aligned with customer platforms (email, apps, loyalty programs).
• Collaborate with the sales team to create impactful trade promotions, POS materials, and customized retailer solutions to drive brand visibility, awareness, and sell-out.
• Monitor and analyse sales performance, customer KPIs, market data, and competitor activities to identify growth opportunities and guide go-to-market strategies.
• Lead category and shelf management initiatives, including the development of planograms, merchandising guidelines, maximize shoppability and logical adjacencies
• Provide strategic recommendations on product assortment, pricing, and promotion based on data insights and retailer needs.
• Develop compelling customer selling stories and coordinate line reviews to support top-line growth and product trial.
• Manage and track trade marketing and shopper marketing budgets, ensuring effective ROI analysis and continuous performance improvement.
• Build strong relationships with regional marketing teams and cross-functional stakeholders by sharing best practices, aligning on strategies, and presenting reports and country-specific insights to address local challenges.

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 5+ years of working experience with at least 3 years in trade marketing or category management within the FMCG industry.
• Strong understanding of retail dynamics, shopper behaviour, and channel strategies.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and cross-functional collaboration skills.
• Knowledge of Nielsen/IRI data and CRM tools is a plus.
• Fluency in English

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

FHP di R. Freudenberg S.A.S.