Trade Marketing - Manager I - ITALY

In Duracell, we are looking for a Trade Marketing Manager for Italy. We offer a 360-degree experience: learn by doing, take ownership, become the manager of tomorrow, and enjoy a unique company culture and team atmosphere.

Expected contribution: The candidate plays a critical role in ensuring the success of the Duracell business in Italy by mastering in-market performance analysis, developing and executing product strategies, and collaborating with other teams to achieve overall company goals. The candidate is responsible for the deployment, execution, and follow-up of the Duracell commercial and in-store strategies by channel/customer, sales support, and managing merchandising agencies.

Key Responsibilities:

1. Pricing and promotional strategy: Define approaches for Italian customers based on product tier and channel, ensuring compliance with European & African central guidelines, deploying it to sales teams, and equipping them for execution.
2. Promotional Displays: Collaborate with marketing, logistics, and sales teams to design, produce, and manage promotional displays based on promotional calendars by customer to increase brand awareness, drive sales, and improve market share.
3. Sales Support: Develop trade promotional programs (incentives, hostesses, premiums, trade shows) and campaigns to drive sales and brand awareness.
4. Campaign Monitoring: Monitor and analyze the effectiveness of trade marketing campaigns and make recommendations for improvement.
5. Concept Development: Create tailored concepts for channels and customers.
6. Sales Aids: Develop sales aids for customers.
7. Team Management: Manage and coordinate sales merchandisers and replenishers, deploying commercial strategies and ensuring in-store execution through training, guidance, and KPI measurement.

Required Competencies and Capabilities:

• 4-5 years' experience in Trade Marketing within FMCG companies.
• Bachelor's degree in marketing or related field (preferred).
• Knowledge of the Italian trade landscape.
• Ability to manage multiple projects and priorities.
• Strong analytical and project management skills.
• Proficiency in Microsoft Office, especially Excel and PowerPoint.
• Experience with Nielsen / IRI analysis.

The Candidate:

• Values collaboration within the team.
• Has a proactive, can-do attitude and excellent communication skills.
• Is organized, autonomous, and detail-oriented.
• Can travel frequently within Italy and to Rome (up to 25%).
• Proficient in Italian and English; Spanish is a plus.

Benefits:

• Hybrid work model: home + Rome office.
• Meal allowance.
• Health insurance.
• Smart working allowance.
• Flexible company culture.
• Part of an international network.

Contract Details:

Permanent, full-time position. Reporting to the Southern Europe Marketing Director. Starting date: May 2024.

About Duracell:

Duracell is the world's leading manufacturer of high-performance alkaline batteries, with a portfolio including specialty, rechargeable, and professional batteries. Our products power critical devices worldwide. As part of Berkshire Hathaway since 2016, we focus on sustainable growth, innovation, and creating long-term value. We value integrity, accountability, fast decision-making, and a proactive attitude.