Trade Marketing (m/f/*)

3M; Milano; Ibrido; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading manufacturing company in Italy is looking for a Trade Marketing professional to manage the shopper marketing strategy for its well-known brands. The successful candidate will have a Master's degree in Business and experience in the retail sector. This hybrid role requires strong customer orientation and collaborative skills to ensure successful marketing programs. Join us and help drive our innovative marketing efforts.

Competenze

• Experience in the retail sector required.
• Ability to convince and engage sales teams.
• Enjoys challenges.

Mansioni

• Manage the shopper marketing strategy for a portfolio of brands.
• Identify and adapt programs for the distribution network.
• Collaborate with cross-functional teams.

Conoscenze

Customer orientation

Business orientation

Results-oriented

Communication skills

Team player

Listening skills

Formazione

Master's degree in Business School

Descrizione del lavoro

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description

The Impact You’ll Make in this Role

As a Trade Marketing (m/f/*) at 3M Italy for the Consumer Market (brands such as Scotch, Post-it, Command, etc.), you will be responsible for managing the shopper marketing strategy for a portfolio of brands and its execution.

Here, You Will Make An Impact By

• Identify, execute, and/or adapt specific programs for the distribution network, in alignment with the division's marketing strategy (New products, Seasonal programs, penetration programs, etc.).
• Identify and integrate shopper insights into the development of activities (based on the needs, attitudes, and behaviors of buyers at the time of decision: in-store/online/catalogs).
• Manage the local budget in accordance with the marketing strategy and network.
• Define and engage activation plans for your channel (Offline & online activities, trade marketing, sampling, in-store education, etc.).
• Develop a strong knowledge of the channel and act as the reference for the EMEA team.
• Drive the performance of engaged programs and optimize action plans.
• Provide support to sales teams during client meetings, trade shows, and customer events.
• Collaborate daily with the EMEA marketing team for the division, as well as with cross-functional expertise teams (E-commerce, Integrated Marketing, Insights), Key Accounts & Sales teams, and support functions (Pricing, Customer Service, Supply team).

Your Skills And Expertise

To set you up for success in this role from day one, 3M is looking for candidates who meet the following minimum requirements:

• Master's degree in Business School or equivalent professional experience in product marketing or trade marketing.
• Experience in the retail sector required.
• Customer, Business, and Results-oriented. Ability to convince and engage sales teams.
• Ability to organize and prioritize in a changing environment. Enjoys challenges.
• Good listening skills, excellent communication, and a team player.
• English is mandatory

Job Specifics

• Location: 3M Italy headquarter (Pioltello)
• Travel expectations: May include up to 20% (domestic/international)
• Hybrid role
• Working pattern (full time)

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people! This Job ad is addressed to all potential candidates. As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.