Trade Marketing Coordinator

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Portofino Dry Gin, www.portofinogin.com, is looking for an exceptional Trade Marketing Coordinator for Maternity Leave Cover with 1-2 years of experience in Trade/Brand event management within a spirits company.

• Excellent organisational and project management skills
• Previous experience in spirits companies
• Creativity and strong interpersonal skills
• Fluent knowledge of English; other languages are a plus
• Flexibility and availability to travel
• Driving Licence
• Intermediate or Advanced Excel Skills

Who we are looking for?

Strategy and Analysis

• Conduct ongoing analysis of competitors, consumer targets, and market trends to provide strategic insights for annual marketing and sales planning.
• Collaborate closely with Sales, Marketing, and Partnership teams to support the development and execution of annual Brand Plans.

Trade Marketing

• Plan, execute, and evaluate activation programs in On-Trade and Off-Trade channels, domestically and internationally.
• Act as a liaison with distributors, providing comprehensive support for trade activations.
• Develop activation concepts, ensuring inclusion of suitable POS materials and overseeing the creation of bespoke assets.
• Create clear and detailed presentation decks, formats, and activation guidelines.
• Coordinate special projects (e.g., account takeovers), managing stakeholders to ensure successful execution.
• Ensure effective communication across the marketing team regarding activations.
• Participate in activations to measure performance, gather feedback, and propose improvements.

Trade Shows

• Manage trade show activities end-to-end, coordinating with Sales Managers.
• Collect and analyze trade show details and requirements.
• Define Portofino Dry Gin’s participation scope.
• Prepare and manage budgets.
• Maintain brand profile on trade show platforms.
• Coordinate with Graphic Design for marketing assets.
• Oversee logistics for products and POS materials.
• Source staff, suppliers, and stand construction providers.
• Ensure stand organization and logistics.
• Collect documentation and internal alignments.
• Promote trade show participation internally.
• Share best practices post-event and analyze POS effectiveness annually.
• Gather market feedback and develop POS material lists for upcoming cycles.
• Present POS catalogs, manage orders, and oversee implementation.
• Coordinate activities of the Global Brand Ambassador for trade activations and evaluate initiatives.

Brand and Partnerships Events

• Support planning and execution of Brand and Partnership Events to boost visibility and engagement (e.g., event format, location, involvement, logistics).

If you want to be part of building our brand worldwide, send your CV to [emailprotected] and a motivational letter explaining why you are a perfect match.

We look forward to meeting you!