Trade Marketing & Category Manager - Now Hiring!

Henkel; Milano; In loco; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

A global manufacturer in Milan is seeking a Trade Marketing & Category Manager to lead the Trade Marketing and Category Management Team. The ideal candidate will have over 10 years of experience in Marketing and Trade Marketing/Sales, with strong data analysis skills and a Master's Degree. This role involves strategy formulation, team management, and ensuring alignment with company goals.

Competenze

• 10+ years of experience in Marketing and Trade Marketing/Sales, preferably in the FMCG industry.
• Experience in managing, developing, and coaching people.
• Strong data analysis skills.

Mansioni

• Lead Trade Marketing and Category Management Team to craft local channels and customer strategies.
• Translate brand plans into compelling channel strategies by category.
• Define prioritization of investments among categories, initiatives, and channels.
• Set promo initiative goals, define KPIs, track results.

Conoscenze

Data analysis

Verbal communication

Written communication

Formazione

Master's Degree in Economics, Management, Marketing, or Trade Marketing

Strumenti

MS Office

Descrizione del lavoro

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Trade Marketing & Category Manager - Now Hiring!, Milan

Client:

Henkel

Location:

Milano, Italy

Job Category:

Other

EU work permit required: Yes

Job Reference:

3d3b3ae46185

Job Views:

2

Posted:

01.08.2025

Expiry Date:

15.09.2025

Job Description:

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help transform entire industries and provide our customers with a competitive advantage through adhesives, sealants, and functional coatings. With our trusted brands, cutting-edge technologies, and disruptive solutions, you will have countless opportunities to explore new paths and develop. What makes you a good fit? Grow within our future-led businesses, our diverse and vibrant culture, and find a place where you belong. All to leave your mark for more sustainable growth.

What you’ll do

• Lead the Trade Marketing and Category Management team to craft local channel and customer strategies, aligned with the company's vision and key objectives.
• Translate brand plans into compelling channel strategies by category, delivering annual channel plans.
• Steer category and channel plans considering brand strategies, shopper insights, market data, channel dynamics, and customer objectives.
• Define prioritization of investments among categories, initiatives, and channels.
• Develop category promotional strategies ensuring consistency across channels and alignment with overall business goals.
• Set promotional initiative goals, define KPIs, track results, and derive learnings for future decisions.
• Lead category management initiatives that foster shopper education and category growth.
• Manage the consumer journey by ensuring effective and innovative initiatives to drive consideration and conversion.
• Manage the Trade Marketing team, providing coaching, upskilling, and people development.
• Coordinate with the Application Engineering team to advance the company's strategic agenda regarding consumer and customer centricity.

What makes you a good fit

• Master's Degree in Economics, Management, Marketing, or Trade Marketing.
• At least 10 years of experience in Marketing and Trade Marketing/Sales, preferably in the FMCG industry.
• Experience in managing, developing, and coaching people.
• Strong data analysis skills.
• Advanced knowledge of MS Office.
• Excellent verbal and written communication skills.