Trade Marketeer Food Service

Lamb Weston Holdings, Inc.; Modena; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading food industry company is seeking a Trade Marketeer to implement marketing initiatives in Italy. You will bridge the gap between marketing and sales, ensuring alignment on priorities. Ideal candidates will have a Bachelor's degree in Marketing and 3-5 years of relevant experience in the Foodservice sector. This role requires fluency in English and the ability to travel within Italy and to the Netherlands.

Competenze

• 3-5 years of marketing experience in the Foodservice sector within Italy; FMCG experience is a plus.
• Understanding of channels and customer needs.
• Willingness to travel within Italy and to the Netherlands; flexibility is essential.

Mansioni

• Ensuring consistent deployment and execution of EMEA marketing campaigns and initiatives.
• Collaborating with the Marketing Manager and Country Sales Manager to build and implement trade marketing plans.
• Contributing to the long-term Route to Market strategy.
• Identifying opportunities to enhance customer engagement across regions.

Conoscenze

Marketing experience

Negotiation skills

Fluency in English

Understanding of channels and customer needs

Formazione

Bachelor's degree in Marketing, Marketing Communication, or Category Management

Descrizione del lavoro

Trade Marketeer Food Service page is loaded

Apply locations: Remote, Italy

Time type: Full time

Posted on: Posted 24 Days Ago

Job requisition id: Req-257990

As a Trade Marketeer in Italy, you are responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the country.

You will serve as a key link between Core EMEA Marketing and local Sales Execution, helping both sides stay aligned on key priorities.

Deep understanding of business and Route to Market strategies is essential to support both Pull and Push initiatives.

Key responsibilities include:

• Ensuring consistent deployment and execution of EMEA marketing campaigns and initiatives.
• Deploying local campaigns in accordance with EMEA marketing guidelines.
• Contributing to improving the effectiveness of all sales funnel stages to generate qualified leads.
• Enabling and equipping the sales team for consultative selling to become preferred partners for customers.
• Collaborating with the Marketing Manager and Country Sales Manager to build and implement PULL & PUSH trade marketing plans and activations in Italy.
• Contributing to the long-term Route to Market strategy and developing initiatives in focus segments.
• Aligning launch and campaign timing with customers and sales teams.
• Supporting the marketing team and the Country Sales Manager in developing the country's Annual Operating Plan.
• Identifying opportunities to enhance customer engagement across regions.
• Staying informed on market trends, industry standards, and competitor activities.

Qualifications:

• Bachelor's degree in Marketing, Marketing Communication, or Category Management.
• 3-5 years of marketing experience in the Foodservice sector within Italy; FMCG experience is a plus.
• Understanding of channels and customer needs.
• Ability to handle matrix organizations with strong negotiation skills.
• Fluency in English; knowledge of other European languages is beneficial.
• Willingness to travel within Italy and to the Netherlands; flexibility is essential.

We offer a challenging role in a dynamic, growing organization in the food industry. We encourage growth aligned with our company values: Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, we see opportunities in every potato. What opportunities do you see?

About Us

We value ambition, initiative, innovation, and collaboration—both with colleagues and partners across the supply chain. Our culture emphasizes sustainability, responsibility, and growth—for our company, our employees, and the environment. Join us to help shape a better future.