Technical Marketing Manager - Gan

STMicroelectronics; Italia; On-site; EUR 60,000 - 75,000; Full time

Job summary

STMicroelectronics in Italy is seeking a Technical Marketing Manager for GaN to lead the Technical Marketing team and drive market positioning, value proposition, demand creation and go-to-market execution for GaN discrete power products. You will collaborate with Product, Commercial Marketing, Application Engineering, Regional Sales & Marketing and FAEs to translate technical capabilities into clear customer value and business growth. English communication skills are essential.

Qualifications

• Master’s degree in Electrical/Electronics Engineering or related field.
• Strong interest in power electronics and GaN technology.
• Good understanding of market dynamics, product positioning, and P&L.
• Excellent English communication and presentation skills.

Responsibilities

• Lead the Technical Marketing team with clear priorities and cross-functional alignment.
• Shape market positioning, value proposition and demand creation for GaN portfolio.
• Collaborate with Product/Commercial Marketing, Application Engineering and Sales.
• Monitor market trends and competition to ensure portfolio competitiveness.
• Support go-to-market activities and collect market feedback for product definition.

Skills

GaN power technologies

Market positioning & P&L

English communication

Collaboration & structured mindset

RF/Rad Hard exposure (plus)

Education

Master’s degree in Electrical/Electronics Engineering or related field

Job description

OUR STORY At STMicroelectronics, we believe in the power of technology to drive innovation and make a positive impact on people, businesses, and society. As a global semiconductor company, our advanced technologies and chips form the hidden foundation of the world we live in today. When you join ST, you will be part of a global business with more than 115 nationalities, present in 40 countries, and comprising over 50,000 diverse and dedicated creators and makers of technology around the world. Developing technologies takes more than talent: it takes amazing people who understand collaboration and respect. People with passion and the desire to disrupt the status quo, drive innovation, and unlock their own potential. Embark on a journey with us, where you can innovate for a future that we want to make smarter and greener, in a responsible and sustainable way. Our technology starts with you.

YOUR ROLE The Technical Marketing Manager leads the Technical Marketing team and is responsible for the market positioning, value proposition, demand creation and go-to-market execution of STMicroelectronics’ GaN discrete power portfolio. The role works closely with Product / Commercial Marketing, Application Engineering, Regional Sales & Marketing, and FAEs to transform technical capabilities into customer value and business growth. Depending on portfolio priorities, the scope also includes RF and Rad Hard products and applications. Key Responsibilities

• Lead the Technical Marketing team, ensuring clear priorities, effective execution, and strong cross-functional alignment.
• Contribute to product positioning, value proposition, and NPI pricing strategy in collaboration with Product/Commercial Marketing, translating technical features into clear customer and business benefits while ensuring consistency with market expectations, competitive context, and business objectives.
• Contribute to demand creation and the BU business plan by working with regional organization in identifying market opportunities, key application drivers, and growth assumptions.
• Ensure the portfolio remains competitive by continuously monitoring market trends, customer needs, and alternative solutions.
• Perform competition analysis to support strategic decisions and identify differentiation factors.
• Support go-to-market activities through customer engagement, sales enablement, content preparation, events, and collection of market feedback.
• Work with internal teams and customers to gather insights, lead product definition, and promote GaN, RF, and Rad Hard solutions.

YOUR SKILLS & EXPERIENCES

• Master’s degree in Electrical/Electronics Engineering or a related field.
• Strong interest in power electronics, wide bandgap technologies, and ideally GaN.
• Good understanding of market dynamics, product positioning, and P&L.
• Strong communication and presentation skills in English.
• Collaborative, proactive, and structured mindset.
• Exposure to RF or Rad Hard applications is considered a plus.

The expected salary range for this position is € 60.000 – € 75.000 gross annual salary (RAL), plus variable pay relevant for the role. In accordance with the EU Pay Transparency Directive and applicable Italian legislation, this compensation range has been determined based on objective, gender-neutral criteria, including job responsibilities, required skills, relevant experience, qualifications, and market benchmarks. Placement within the range will depend on the candidate’s profile and demonstrated competencies. The final offer will be made in compliance with the applicable National Collective Bargaining Agreement (CCNL), where relevant, and our internal compensation policies. We are committed to equal pay for equal work and equal opportunities for all candidates. ST is proud to be one of the 17 companies certified as a 2025 Global Top Employer and the first and only semiconductor company to achieve this distinction. ST was recognized in this ranking thanks to its continuous improvement approach and stands out particularly in the areas of ethics & integrity, purpose & values, organization & change, business strategy, and performance. At ST, we endeavor to foster a diverse and inclusive workplace, and we do not tolerate discrimination. We aim to recruit and retain a diverse workforce that reflects the societies around us. We stride for equity in career development, career opportunities, and equal remuneration. We encourage candidates who may not meet every single requirement to apply, as we appreciate diverse perspectives and provide opportunities for growth and learning. Diversity, equity, and inclusion (DEI) is woven into our company culture. To discover more, visit st.com/careers.

Technical Marketing Manager - GaN Italy