Strategic Marketing Manager

ITW; Barasso; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A global manufacturing company is seeking a Strategic Marketing Manager to oversee product development and market analysis. You'll drive growth through understanding market dynamics and customer needs while collaborating with product managers. The ideal candidate has a strong background in marketing strategies and is willing to travel. This role is based in Barasso, Italy and offers opportunities for career advancement.

Competenze

• Proven experience in developing and implementing commercial and marketing strategies.
• Ability to identify opportunities, create solutions, and implement effectively.
• Flexibility to travel, estimated at 30%.

Mansioni

• Understand market dynamics including customer and consumer trends.
• Use research and market data to understand customer needs.
• Execute the new product development roadmap.

Conoscenze

Commercial strategy development

Market analysis

Effective communication

Sales or marketing experience

Formazione

Good educational background

Descrizione del lavoro

Company Description

Are you looking to grow or advance your career with a company that will support you to reach your full potential?

Our seven industry-leading business segments offer career development and learning opportunities in more than 50 countries across the globe.

We’re committed to investing in our people and aim to support our colleagues in their development and long-term career growth with ITW.

Our decentralized, entrepreneurial culture empowers you to think and act like a business owner. We aspire for everyone to perform to their full potential and value the unique and diverse perspectives, experiences, and ideas that make us better together.

The ITW Business Model provides us with the tools to focus on what’s most important, grounded in our values of Integrity, Simplicity, Trust, Respect, and Shared Risk.

We’re proud of what we do and even more proud of how we do it.

ITW Appliance Components serves all major Appliance OEMs in the US, Europe, Asia, and Mexico, along with their tier suppliers. This global division manufactures mechanical, electromechanical, and electrical components and assemblies using various manufacturing processes. We have locations in the US, China, Mexico, the UK, New Zealand, Slovenia, Bulgaria, and Italy.

We maintain advanced global engineering and manufacturing facilities.

We identify customer needs to provide continued added-value solutions.

We continually improve processes, materials, and designs to ensure every solution exceeds customer expectations while delivering unparalleled value.

Role Overview

The Strategic Marketing Manager will oversee and support the development of the product portfolio in a competitive and dynamic market environment. You will monitor and measure growth opportunities within core markets, understand adjacent growth opportunities, and drive new product development focused on value-added solutions for customers.

Responsibilities

• Market Landscape: Understand market dynamics including customer and consumer trends, competitive actions, and drive market sizing efforts to focus on addressable markets.
• Opportunity Mapping: Use research and market data to understand customer needs, translate them into actionable pain points and opportunities, prioritize these opportunities, and collaborate with Product Managers and commercial teams on value propositions and go-to-market strategies. Analyze sales trends using dashboards and tracking reports, develop annual growth plans, and product strategies.
• Customer Back Innovation: Execute the new product development roadmap to capitalize on key market opportunities. Lead the Customer Back Innovation stage-gate process through cross-functional teams, including strategic fit, competitive analysis, customer pain points, value proposition, and business case development. Validate value propositions using market insights and research. Attend events, exhibitions, and conferences to network and gain insights, which may occasionally require evening and weekend work.

Qualifications

• Proven experience in developing and implementing commercial and marketing strategies.
• Ability to identify opportunities, create solutions, and implement effectively.
• Technical competence and market opportunity analysis skills.
• Experience in sales or marketing is preferable.
• Highly self-motivated and driven to succeed.
• Good educational background.
• Strong influencing and persuasive communication skills.
• Ability to maintain positive relationships for collaborative working.
• Keen attention to detail.
• Effective prioritization and task execution skills.
• Flexibility to travel, estimated at 30%.

Additional Information

Willingness to travel as necessary. All information will be kept confidential according to EEO & GDPR guidelines.