Sr Manager Marketing

Dexcom; Milano; Ibrido; EUR 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading company in continuous glucose monitoring is seeking a Senior Marketing Manager in Milan. This hybrid role involves developing innovative marketing strategies, managing projects across channels, and collaborating with partners to enhance engagement in the healthcare sector. Candidates should have over 10 years of experience, particularly in medical devices, and possess strong project management skills. Join us in making a difference in healthcare and improving lives.

Servizi

Community participation (#dexcomwarriors)

Competenze

• Over 10 years of marketing experience, with 3-5 years in medical devices or healthcare.
• Deep understanding of CGM technology and the diabetes market.
• Experience developing and executing marketing campaigns in regulated industries.

Mansioni

• Support distributor and partner needs, including brand training.
• Manage the development and localization of marketing collateral.
• Establish KPIs and track performance to ensure marketing plans meet business outcomes.

Conoscenze

Project Management

Interpersonal Skills

Strategic Thinking

Fluency in Italian

Campaign Activation

Descrizione del lavoro

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: to forever change how diabetes is managed, unlocking information and insights that drive better health outcomes. Now, 25 years later, we have pioneered an industry and are expanding our vision beyond diabetes to empower people to take control of their health through personalized, actionable insights aimed at solving important health challenges. Our mission remains: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are committed to earning the trust of our customers by listening, serving with integrity, thinking big, and being dependable. Having already changed millions of lives, we aim to reach millions more. Our future ambition is to become a leading consumer health technology company by continuously reinventing biosensing-technology experiences. Despite our growth from a small company, our dreams are bigger than ever, and the opportunity to improve health globally is before us.

Meet the team

Are you passionate about making an impact in healthcare? At Dexcom, our Marketing team is focused on expanding our reach and driving growth. We seek a collaborative and results-driven Senior Marketing Manager to implement innovative marketing strategies aligned with our values and growth targets.

This is a hybrid position based in Milan, working in the office 2 days a week.

Field travel with customers: 25 to 50%

Where you come in

• Support distributor and partner needs, including brand training and tactical tools for engagement in face-to-face and digital settings.
• Manage the development, localization, and deployment of DTC and HCP marketing collateral to ensure campaign effectiveness.
• Formulate and implement cohesive regional and local marketing plans aligned with business objectives.
• Use customer segmentation, market data, and competitor intelligence to develop optimized multi-channel marketing plans.
• Lead the development and implementation of omnichannel media strategies (DTC / HCP) across the region, including broadcast and digital media.
• Establish KPIs, create results forecasts, and track performance to ensure marketing plans meet business outcomes.
• Provide project management and leadership on key communications activities, ensuring timely and high-quality completion in compliance with regulations.
• Ensure content compliance with relevant regulations, maintaining accuracy and credibility aligned with the product strategy.
• Stay informed about industry trends, competitor activities, and best practices, leveraging learnings in marketing plans.
• Partner cross-functionally to ensure effective KOL management.

What makes you successful

• Over 10 years of marketing experience, with 3-5 years in medical devices or healthcare.
• Experience developing and executing 360 marketing campaigns in regulated industries.
• Deep understanding of CGM technology and the diabetes market.
• Strong project management skills, capable of handling multiple projects with high quality and compliance.
• Excellent interpersonal and communication skills for engaging stakeholders and collaborating across teams.
• Strategic thinker with the ability to see long-term business goals.
• Proficiency in campaign activation across digital channels.
• Support experience with distributors and partners.
• Fluent in Italian; proficiency in English highly valued.

What you’ll get

• A front-row seat to life-changing CGM technology and the opportunity to be part of our #dexcomwarriors community.