Sr. Associate - OCE

464 Eli Lilly Italia S.p.A.; Sesto Fiorentino; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

Lilly in Italy is seeking a strong brand manager to translate strategy into omnichannel activation plans across Italy and coordinate with a Hub team. You will lead multichannel campaigns, manage marketing automation platforms, and collaborate with creative teams to ensure content reflects the brand strategy.

Prepare to analyze engagement KPIs and turn data into brand-driven recommendations while working with cross-functional stakeholders at both Italy and Hub levels.

Competenze

• Experience in brand management or brand marketing, gained in consumer settings or regulated industries.
• Familiarity with omnichannel planning and marketing automation platforms.
• Strong strategic orientation with end-to-end execution capability.

Mansioni

• Translate brand strategy into coherent omnichannel activation plans, from objectives to channel selection and execution.
• Lead planning and monitoring of multichannel digital campaigns aligned with brand positioning.
• Support management of personalized audiences and journeys on marketing automation platforms.
• Coordinate with creative teams and external agencies to reflect brand strategy faithfully.
• Contribute to engagement KPI analysis and turn data into brand-focused recommendations.
• Work with cross-functional stakeholders at Italy and Hub level.

Conoscenze

Brand management

Omnichannel planning

Marketing automation

Campaign planning

Strategic thinking

Strumenti

Salesforce Marketing Cloud

Descrizione del lavoro

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us. Contract type: Temporary - fixed term 12 months.

ABOUT THE ROLE

We're looking for someone with a strong brand management profile, able to always start from brand strategy to drive the planning and execution of omnichannel campaigns — not a campaign executor, but someone who knows how to connect every digital activation back to a clear positioning and brand objective. The role has an Italy scope, but works closely with a Hub-level team, in a context that blends healthcare rigor with consumer-driven energy.

RESPONSIBILITIES

• Translate brand strategy into coherent omnichannel activation plans, from setting objectives to selecting channels through to execution.
• Lead the planning and monitoring of multichannel digital campaigns, ensuring constant alignment with brand positioning.
• Support the management of personalized audiences and journeys on marketing automation platforms (e.g. Salesforce Marketing Cloud or equivalent).
• Coordinate with creative teams and external agencies to ensure content produced faithfully reflects brand strategy.
• Contribute to engagement KPI analysis, turning data into recommendations that inform brand decisions rather than just tactical optimization.
• Work closely with cross-functional stakeholders at both Italy and Hub level.

WHAT WE'RE LOOKING FOR

• Experience in brand management or brand marketing, with a clear habit of starting from brand strategy to build execution plans — gained in consumer settings (FMCG, retail, consumer goods) or in regulated industries.
• Solid familiarity with omnichannel planning and marketing automation platforms.
• Strong strategic orientation combined with end-to-end execution capability.
• Native-level Italian and fluent English.

NICE TO HAVE

• Scientific background or training in life sciences/healthcare is a significant plus for candidates who already bring solid brand strategy experience from other contexts.
• Prior experience in pharma or healthcare.
• Exposure to international or multi-country contexts.

WHY JOIN US

You’ll work inside one of the most influential healthcare companies globally, on brands operating at the frontier of innovation, with direct exposure to senior leadership and to an international Hub team spanning multiple markets. You’ll build hands‑on experience translating brand strategy into digital execution at scale, with access to advanced marketing automation and AI-driven tools that are still rare to find in a single role. It’s a chance to grow a genuinely cross‑functional skill set — brand thinking, digital execution, and data‑driven decision making — in an environment that moves fast and rewards ownership.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.

The anticipated wage for this position is $ - $.

Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance).

In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).

• eligibility to participate in a pension plan
• vacation benefits
• eligibility for healthcare benefits
• flexible benefits (if applicable) life insurance and death benefits
• certain time off and leave of absence benefits
• well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

#WeAreLilly At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people. We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!