Sr. Associate - Oce

Lilly; Re; In loco; EUR 65.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Bonus aziendale

Pacchetto benefit

Descrizione del lavoro

Lilly cerca un professionista con forte livello di brand management per guidare la pianificazione e l’esecuzione di campagne omnicanale in Italia, collaborando con un hub internazionale. La persona dovrà tradurre la strategia di marca in attivazioni digitali coerenti con gli obiettivi di posizionamento.

Il ruolo prevede collaborazione con team locali e internazionali, con opportunità di utilizzo di strumenti avanzati di automazione marketing e analytics, nonché potenziali bonus secondo le

Competenze

• Esperienza in brand management o brand marketing, con abitudine a partire dalla brand strategy per costruire piani di esecuzione.
• Familiarità con la pianificazione omnicanale e le piattaforme di marketing automation.
• Orientamento strategico combinato a capacità di esecuzione end‑to‑end.
• Livello nativo di italiano e fluente in inglese.

Mansioni

• Tradurre la brand strategy in piani di attivazione omnicanale, definendo obiettivi e scelta dei canali.
• Gestire la pianificazione e il monitoraggio di campagne multicanale in allineamento al posizionamento del brand.
• Supportare la gestione di audience e customer journeys su piattaforme di marketing automation.
• Coordinare con team creativi e agenzie esterne per riflettere la brand strategy nei contenuti.

Conoscenze

Brand management

Omnichannel planning

Marketing automation

Strategic thinking

Italian native level

English fluency

Strumenti

Salesforce Marketing Cloud

Descrizione del lavoro

Sr. Associate - OCE Lilly•Sesto Fiorentino - Italy

Descrizione dell’offerta di lavoro

Questa posizione è in Lilly

Il processo di selezione sarà interamente gestito Lilly.

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At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

ABOUT THE ROLE

We're looking for someone with a strong brand management profile, able to always start from brand strategy to drive the planning and execution of omnichannel campaigns — not a campaign executor, but someone who knows how to connect every digital activation back to a clear positioning and brand objective. The role has an Italy scope, but works closely with a Hub-level team, in a context that blends healthcare rigor with consumer-driven energy.

RESPONSIBILITIES

• Translate brand strategy into coherent omnichannel activation plans, from setting objectives to selecting channels through to execution
• Lead the planning and monitoring of multichannel digital campaigns, ensuring constant alignment with brand positioning
• Support the management of personalized audiences and journeys on marketing automation platforms (e.g. Salesforce Marketing Cloud or equivalent)
• Coordinate with creative teams and external agencies to ensure content produced faithfully reflects brand strategy
• Contribute to engagement KPI analysis, turning data into recommendations that inform brand decisions rather than just tactical optimization
• Work closely with cross-functional stakeholders at both Italy and Hub level

WHAT WE'RE LOOKING FOR

• Experience in brand management or brand marketing, with a clear habit of starting from brand strategy to build execution plans — gained in consumer settings (FMCG, retail, consumer goods) or in regulated industries
• Solid familiarity with omnichannel planning and marketing automation platforms
• Strong strategic orientation combined with end-to-end execution capability
• Native-level Italian and fluent English

NICE TO HAVE

• A scientific background or training in life sciences/healthcare is a significant plus for candidates who already bring solid brand strategy experience from other contexts
• Prior experience in pharma or healthcare
• Exposure to international or multi-country contexts

WHY JOIN US

You'll work inside one of the most influential healthcare companies globally, on brands operating at the frontier of innovation, with direct exposure to senior leadership and to an international Hub team spanning multiple markets. You'll build hands‑on experience translating brand strategy into digital execution at scale, with access to advanced marketing automation and AI‑driven tools that are still rare to find in a single role. It's a chance to grow a genuinely cross‑functional skill set — brand thinking, digital execution, and data‑driven decision making — in an environment that moves fast and rewards ownership. Depending on country of hire, job level and contract type, employees may be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers comprehensive benefit programs to eligible employees - these may include eligibility to participate in a pension plan, vacation benefits, allowances, healthcare benefits, flexible benefits, life insurance and death benefits, certain time off and leave of absence benefits and well‑being benefits. Benefit programs vary by country, job level and contract type. Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees. More information on country benefits will be provided during the recruitment process. Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response. Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is 4 - 4 Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well‑being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees. #WeAreLilly

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