Specialist Marketing Romania (m / f / d)

CYBEX GMBH; Ro; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading global company in child safety is seeking a Marketing Specialist to drive brand strategy and marketing activities at a national level. The ideal candidate will possess a degree in Marketing, along with 1-2 years of marketing experience. Responsibilities include collaboration with sales teams, creating marketing materials, and executing trade marketing strategies. If you have a passion for the lifestyle and design industry, this role offers an exciting opportunity for growth in a dynamic environment.

Servizi

Competitive salary

Attractive annual leave

Discounts on products

Competenze

• Minimum 1-2 years of experience in Marketing.
• Knowledge of Trade Marketing and Online Marketing required.
• Excellent communication and negotiation skills.

Mansioni

• Collaborate on marketing activities with the sales and regional teams.
• Develop marketing materials and presentations for sales force.
• Coordinate global brand strategy and execute new product launches.

Conoscenze

Trade Marketing

Brand Communication

PR

Digital Marketing

SEO

Google Analytics

Formazione

Bachelor / Master degree in Marketing

Descrizione del lavoro

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture, and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Area of Responsibilities :

• Collaborate with the Head of Sales and Marketing Romania and the regional marketing team on all marketing activities across the country.
• Coordinate & implement our global brand strategy at a national level, covering Trade Marketing, Digital, and PR activities.
• Develop presentations & marketing material for the sales force in your region and support marketing activities for customers in your region.
• Work closely with the sales team & our customers in the execution of global POS excellence strategy and e-retail guidelines in your market and increase brand space online and offline.
• Collaborate with the Global Trade team and other parties to support in the Shop in Shops concept creation & project execution.
• Good understanding & analysis of the market trends, customer journey & consumer behaviors within the region, both online and offline.
• Execute global strategy & coordinate new products launches locally.
• Edit online text / visual content and ensure that the correct brand message is communicated in all marketing campaigns for this business unit.
• Lead the local PR agencies including setting of strategy, KPIs, tracking, and monitoring of results.
• Organize local B2C fairs as well as events with retail partners.
• Ensure that relevant content is accessible, distributed, optimized, and made visible for your customers in all relevant online channels.

Profile of Qualifications :

• Successfully completed a Bachelor / Master degree in Marketing or other business-related fields.
• Minimum 1-2 years of experience in Marketing with good knowledge of Trade Marketing, Brand Communication & PR.
• Marketing know-how, with a strong focus on Trade Marketing and Online Marketing, influencer marketing.
• Basic knowledge of digital marketing tools such as SEO, SEA, Google Analytics, etc. is a plus.
• Profound English skills, native Romanian speaker.
• Excellent organization skills with high attention to detail.
• Interest in the lifestyle and design industry.
• Affinity to premium goods, luxury products, and brands.
• Excellent communication and negotiation skills.
• Willingness to travel.
• Hands-on mentality & team player.

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products, you’ll have the chance to develop your personal profile in an international environment.

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